How to drive more and better quality traffic to your website

1. How to drive more and better quality traffic to your website

2. Hello I'm Dave Taylor Webmedia trading eight years in Chester Web design, SEO, digital marketing, training Visiting lecturer at University of Chester

3. A little about you What's your business? What's your experience of driving traffic to your website?

4. About today I want to give you today a series of easy to implement actions that are going to make a real difference to your business website getting more and better quality traffic Download these slides later at Http://www.davidtaylorwebmedia.com/wrexhamfeb

5. I can't cover everything in detail today... But I want to do is share some issues that I feel are important to a business owner on these subjects in 2016

6. Why is driving 'quality' traffic to your website important? 89% of consumers use the Internet for purchase decisions ...

7. What do I mean by 'quality' Traffic that is likely to have a genuine interest in your business

8. Steps to a sale visibility - engagement - relationship – conversion – maintenance

9. You have to be able to measure progress in traffic to your site? Google Analytics

10. About today I want to give you today a series of easy to implement actions that are going to make a real difference to your business website getting more and better quality traffic Download these slides later at Http://www.davidtaylorwebmedia.com/wrexhamfeb

11. Reading Google Analytics Data Compare the basic metrics month on month Look for week/seasonal and other spikes and troughs Look for reaction to your other marketing work

12. If you want traffic the first thing you have to have is Visibility.. So how do you get online visibility Search engine optimisation Social media Email marketing Paid advertising Pay Per Click Google Shopping Directories Reviews Social bookmarks

13. Let's look at a typical Google search result page

15. Now at least 1 trillion per year

16. Visibility tactic 1 - Search engine optimisation (Google) Where do we start? I recommend you start by asking this question.. Is my business website one of the best 10 for my target search query?

17. Best? Design quality Information architecture Quantity of quality content User experience Clarity Authority Relevance Outcome

18. Search engine optimisation (Google) What's important Clarity of focus On-page issues Content marketing Google getting to know you Reviews Google+

19. What has changed with Google in the last 3 years? Content authority is now highly important Social media has grown in importance Mobile responsive User behaviour tracking Hummingbird – understanding intent Poor links and poor content quality gets you penalised

20. Identify one phrase that people looking for your business would be searching Make your website one of the best online for someone searching for that phrase.. Optimise your website for that phrase H1 tag home page Meta data – page title, meta keywords, meta description On page content Regularly refreshed and added to

21. So time for me to put you on the spot What is the phrase that you think people would be searching to find your business?

22. Google Adwords Keyword Tool Tells you the search volume for keywords on Google

23. Other SEO factors Google + Reviews Google My Business Links from relevant authority sources Social signals

24. Let's see an example www.helpingyousettle.co.uk

25. How this delivers user experience

26. Why you should learn and use Google Webmaster Tools

27. Visibility tactic 2 -Social media Social media is a relationship building tool not a selling tool Use it to gain reputation, to drip feed brand recognition and to project your authority

28. Social media My strategy... Create a high-value blog post (or piece of content) targeted at your target audience Syndicate it... Facebook Twitter Google+ YouTube Pinterest Slashdot.org Linkedin Be consistent, be regular

29. Visibility tactic 3 -Pay per click Google Adwords - Facebook Be specific in your ads Understand long and short tail keywords

30. Let's look at Google Adwords

32. In my experience of pay per click... The more specific the offer the better Craft a landing page with a call to action Study which ads work best and when and build on that

33. So let's take stock 1. You are looking to improve online visibility Google SEO, optimise for one phrase, be the best site 2. A single quality blog post syndicated through your social media 3. Pay per click - be specific, test and review

34. Email marketing Paid advertising Google Shopping Directories Reviews Social bookmarks

35. Visibility tactic 4 • -Email marketing

36. Visibility tactic 5 - Paid advertising – Google Adsense

37. Visibility tactic 6 - Google Shopping

38. Visibility tactic 7 - Directories

39. Visibility tactic 8 - Reviews Google sees reviews as authority

40. Visibility tactic 1 - • Social Bookmarks

41. Im summary … getting more and better quality traffic to your website Get visibility on Google Syndicate one piece of user targeted content through social media Lever your existing contacts through email marketing Pay Per Click for fast profile Google Shopping is under the radar People use online Directories to source People like Reviews People use social bookmarks to find recommended content

42. Congratulations! You got quality traffic to your website So now what? Engagement User experience Conversion

43. Don't forget Download the slides - http://www.davidtaylorwebmedia.com/wrexhamfeb Make a plan of action Measure progress (Google Analytics)

44. Please take a business card