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The Year in SEO, Marketing, and Moz

The Year in SEO, Marketing, and Moz. - Rand Fishkin, CEO & Co-founder. 5 Big Trends in Web Marketing. #1: Web Marketing is Becoming Brand Dominated. Google’s Preference for Brands is Everywhere. Google’s Preference for Brands is Everywhere. User Behavior is Biased by Branding, Too.

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The Year in SEO, Marketing, and Moz

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  1. The Year in SEO, Marketing, and Moz - Rand Fishkin, CEO & Co-founder

  2. 5 Big Trends in Web Marketing

  3. #1: Web Marketing is Becoming Brand Dominated

  4. Google’s Preference for Brands is Everywhere

  5. Google’s Preference for Brands is Everywhere

  6. User Behavior is Biased by Branding, Too. The domain name (in green) is a big part of how searchers choose what to click.

  7. This Holds True on Twitter, Amazon, & Everywhere Else

  8. Want to Win on the Web? Become a Brand People Know, Trust, and Share.

  9. #2: A More Crowded, Competitive Marketing Field

  10. Dramatic Growth Among Web Marketing Practices

  11. Dramatic Growth Among Web Marketing Practices +63,468(in the last 21 days) +13,656(in the last 21 days)

  12. Even Historically Underserved Markets Are Growing Rapidly

  13. Fewer Short-Term Tactics that Work at Scale

  14. Fewer Short-Term Tactics that Work at Scale One of my favorite SERPs of the last few years 

  15. Success with New Sites is Harder than Ever Before

  16. A Multi-Discipline Approach is More Critical Than Ever I have to put aside my personal biases & preferences to recognize that these channels work together, or they don’t work at all.

  17. #3: Social is Fragmenting. Search Isn’t.

  18. Social Media Networks at Scale (25mm+ monthly active users) 225mm 1B 343mm 1.1B+ 250mm 517mm 170mm 130mm 33mm 50mm 25mm 70mm 87mm 25mm 48mm

  19. Google Has 90%+ Market Share Worldwide

  20. And 80% of Searches in the US

  21. Even Massive Privacy Concerns Haven’t Shifted Market Share

  22. #4: A Concerning Rise in Data Hoarding

  23. Keyword Data

  24. Keyword Data

  25. Referral Data Far too many referral sources are now hiding in this number

  26. Reader Data

  27. Social Data

  28. Are we seeing the end of the “open & free” Internet?

  29. Or perhaps it simply falls to us to fix this problem…

  30. Or perhaps it simply falls to us to fix this problem…

  31. Or perhaps it simply falls to us to fix this problem…

  32. Or perhaps it simply falls to us to fix this problem…

  33. Or perhaps it simply falls to us to fix this problem…

  34. #5: Multi-Device Marketing is Now

  35. The Smartphone is Taking Over

  36. Tablet Adoption is 34% in the US

  37. Yet, Desktop’s Not Going Anywhere

  38. And Apps Aren’t Eating Away at Web Use, They’re Merely Becoming Their Own Channel

  39. News from the Mozplex

  40. We’ve Grown to 130Mozzers!

  41. Our Newest Office: Mozlandia

  42. Our Newest Office: Mozlandia

  43. Our Newest Office: Mozlandia

  44. We Said Goodbye to SEOmoz

  45. Our Software MadeHuge Steps Forward

  46. Launched Fresh Web Explorer

  47. Launched Social Authority

  48. Launched Just Discovered Links

  49. Upgraded Keyword Difficulty

  50. Upgraded Rank Tracker

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