Moz SEO Products

1. Creating a Local SEO Welcome for New Neighbors and Travelers It’s no secret in the local SEO industry that Google, Yelp, and other powerhouses are now actively crowdsourcing attribution from reviewers, but if local business attributes are new to you, let’s summarize. Basically, attributes are snippets of descriptive content that differentiate the nature or features of a given business. Some of the data in the previous section would actually be considered attributes, such as whether a business features free parking, accepts Apple Pay, or offers 24- hour services. In practice, attributes are valuable to search engines in helping them determine the relevance of a result to a given user, and they’re valuable to users in helping to make decisions about whether a specific business provides exactly what they’re seeking. Significantly, in May of 2016, Google rolled out version 3.0 of the Google My Business API, a new feature of which is the ability for developers to directly add attributes to Google My Business listings. And, as the year closes out, many users are finally seeing promised attribute functionality within the Google My Business dashboard. We can take all this as a clear signal that Google is zooming in on attribution, which they base on business categories. While dashboard attribution is still limited as of writing this, I predict we’ll see it expanding in 2017. To conceptualize the practical application of attributes, I find it’s helpful to imagine consumer personae. Let’s hypothesize that our restaurant franchise is hoping to win a transaction from a group of six travelers on a family vacation. They are on the road a bit late one evening near one of our locations and are hungry for supper: Follow us on link https://moz.com/