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Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen. Situational Analysis. Environmental Trends Shaping target markets Alternative Fuels, Safety, Technology, Behavioral Trends Determining Strategic Moves Globalization, economies of scale, continuous improvement of suppliers

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Presentation Transcript

Adam Abel, Toni Crosby,

Christina Ozaeta&

Melissa Hanssen


Situational analysis
Situational Analysis

  • Environmental Trends

    • Shaping target markets

      • Alternative Fuels, Safety, Technology, Behavioral Trends

    • Determining Strategic Moves

      • Globalization, economies of scale, continuous improvement of suppliers

      • Rapid improvement of competition

      • Mergers


Situational analysis1
Situational Analysis

  • Environmental Trends

    • Framing Competitive Patterns

  • Buyer’s bargaining power

  • Segment rivalry

  • New entrants (China)


Toyota mission vision
Toyota Mission & Vision

Our vision is to be the auto industry leader through innovation and production of personal transportation vehicles designed for quality, dependability, and broad market appeal.


Product Levels

Core Benefit – Transportation

Basic Product – Engine, Body, Tires

Potential Products – Hybrids and Alternative Fuels, Personal Flight Transportation

Expected Product – Function

Augmented Product – Reputation for Quality, Reliability, Dependability


Product life cycle product life
Product Life Cycle Product Life

  • Sales are rising rapidly

  • Average customer costs

  • Profits are rising

  • Customers are early adopters

  • Number of competitors is growing

  • Maximizing market share

  • Building extensive distribution channels


Brand concepts
Brand Concepts

Merchandise

Ego

Relational

High Quality

Prestige

Upscale Luxury


Marketing strategy
Marketing Strategy

PRESTIGE

PRICE

Quality remains impeccable and constant throughout brands


Price

*Product-Quality Leadership*

*Price Sensitivity & Elasticity*

*Target Costing*

High Perceived Value + Affordable Prices

Attract More Client

Price


Promotion

*Value*

*Quality*

*Social Responsibility*

Promotion


Promotion dealership

Scion

Wireless Internet Connections

Live DJ

Toyota

Inflatable Toys

Batting Cages

Video Games

Lexus

Previews of Innovative Products

Putting Greens

Promotion-Dealership


Cross promotions

Scion-Apple

Free iPod with Exclusive Accessories

Toyota-Disneyland

Free Tickets to Disneyland

Lexus-Carnival Cruise Lines

Vacation Packages

Cross Promotions


Web based promotions

Scion

SiSpace, personalized information spaces for Scion customers to showcase their cars.

Toyota

- Blog sites for moms and kids, movie ratings, recipes, appropriate online games for kids.

Lexus

Exclusive websites featuring news & information, also sneak peaks about Toyota’s new market offerings.

Web Based Promotions


Customer relationships

Loyalty

Once a Toyota customer, always a Toyota customer

A vehicle for every customer, in every walk of life

Repeat Purchases

-Incentive programs through trade-ins.

- Attractive options for upgrades to other Toyota brands via the S T L (Scion, Toyota, Lexus) Purchase Path

Value – CPV and TCV

Image/Psychic, Personal/Energy, Services/Time, Product/Monetary

Customer Relationships


Customer relationships1

Dealership Relationships

Training and standardization for customer relationship development in all dealerships

Service Relationships

-Extensive training and standardization to transform the service experience

Sales

Experience

Service

Customer Relationships


Place dealership

*Selective Distribution*

*Terms & Responsibilities*

*Dealership Applicants*

Place - Dealership


Expansion plans
Expansion Plans

  • Become Competitive in Markets Untapped

    • Latin America

    • New Models

    • Dealerships

    • Direct Investment

  • Penetrate Market with Toyota Quality and Innovation


Holistic ethical and social responsibility
Holistic, Ethical and Social Responsibility

Toyota’s goal is to “become the best environmental company in the world.”

  • Lessen dependence on oil

  • Five Year Environmental Action Plans

  • Think Green!


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