Adam Abel, Toni Crosby, Christina Ozaeta & Melissa Hanssen. Situational Analysis. Environmental Trends Shaping target markets Alternative Fuels, Safety, Technology, Behavioral Trends Determining Strategic Moves Globalization, economies of scale, continuous improvement of suppliers
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Our vision is to be the auto industry leader through innovation and production of personal transportation vehicles designed for quality, dependability, and broad market appeal.
Core Benefit – Transportation
Basic Product – Engine, Body, Tires
Potential Products – Hybrids and Alternative Fuels, Personal Flight Transportation
Expected Product – Function
Augmented Product – Reputation for Quality, Reliability, Dependability
Quality remains impeccable and constant throughout brands
*Price Sensitivity & Elasticity*
High Perceived Value + Affordable Prices
Attract More ClientPrice
Wireless Internet Connections
Previews of Innovative Products
Free iPod with Exclusive Accessories
Free Tickets to Disneyland
Lexus-Carnival Cruise Lines
Vacation PackagesCross Promotions
SiSpace, personalized information spaces for Scion customers to showcase their cars.
- Blog sites for moms and kids, movie ratings, recipes, appropriate online games for kids.
Exclusive websites featuring news & information, also sneak peaks about Toyota’s new market offerings.Web Based Promotions
Once a Toyota customer, always a Toyota customer
A vehicle for every customer, in every walk of life
-Incentive programs through trade-ins.
- Attractive options for upgrades to other Toyota brands via the S T L (Scion, Toyota, Lexus) Purchase Path
Value – CPV and TCV
Image/Psychic, Personal/Energy, Services/Time, Product/MonetaryCustomer Relationships
Training and standardization for customer relationship development in all dealerships
-Extensive training and standardization to transform the service experience
*Terms & Responsibilities*
*Dealership Applicants*Place - Dealership
Toyota’s goal is to “become the best environmental company in the world.”