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UCD Careers Week

UCD Careers Week. Ciara Kennedy Wilson Hartnell Public Relations 10 th February 2011. What is PR?. What is PR?. "Public relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics“

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UCD Careers Week

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  1. UCD Careers Week Ciara Kennedy Wilson Hartnell Public Relations 10th February 2011

  2. What is PR?

  3. What is PR? "Public relations is the planned and sustained effort to establish and maintain goodwill and understanding between an organisation and its publics“ Institute of Public Relations, UK

  4. Skills Required • Excellent writing skills • Strategic thinking • Interest in media / current affairs • Effective communications • Creativity • Time Management • Presentation skills • Energy and Enthusiasm

  5. A Typical Day? • No such thing in PR! • Time management, ability to prioritise Press Releases Campaign Planning Crisis Management Photocall Design & Print Media Relations Media Monitoring Client Services Stakeholder Engagement Digital

  6. Specialist Areas of PR • Consumer • Healthcare • Lifestyle • Sport • Corporate • Technology • Public Affairs • Digital

  7. Agency or In-house? • Same skill set required • Agency / Consultancy • Level of client services • Portfolio of clients • In-house • In-depth knowledge of industry sector • Reporting to Marketing Director, Head of Corporate Affairs, Head of Communications

  8. PR Qualifications • Masters in PR • DIT, Aungier Street (one year, full time) • Diploma in PR • Full-time / Part-time • Fitzwilliam Institute, European Institute of Communications, Rathmines College, Dun Laoghaire College of Further Education • Work Experience

  9. Getting into PR • Formal Qualifications • Work Experience • Opportunities through hobbies / interests • Internship Programmes

  10. Roles and Salaries • Average gross salaries / guideline bands • Commensurate with experience • Public Relations Institute of Ireland (PRII) website cites salaries as; • Entry level graduate: €20,000 - €23,500 • Account Executive: €23,500 - €32,500 • Account Manager: €32,500 - €50,000 • Account Director: €50,000 - €65,000 • Divisional Directors: €65,000 - €85,000

  11. PRII • Public Relations Institute of Ireland • Promotes the professional practice of PR in Ireland • Best interests of people working in PR • Examinations / Qualifications • Training Workshops • Job Vacancies • www.prii.ie

  12. WHPR • Consistently ranked in top three agencies • Established 1973 as WHPR, acquired by Ogilvy in 1984 • 40 full time PR executives, plus external consultants and shared support • Award winning programmes • Part of Ogilvy PR Worldwide • Member of the Public Relations Consultants Association (PRCA)

  13. Some of our clients

  14. How I got here…

  15. Some recent campaigns…

  16. Lundbeck ‘Lean on Me’ Campaign

  17. Pfizer / Arthritis Ireland ‘Easy To Use’ Campaign

  18. Bayer ’50 Years of the Pill’ Campaign

  19. Advice / Tips • Work experience / internship • Evaluate role of PR in context of other marketing disciplines • It’s 99% hard work - don’t go into PR thinking it’s all fun and parties! • PRII / MII websites and events

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