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Learning C.R.A.P. Design Principles in Preparation for your OPR

Learning C.R.A.P. Design Principles in Preparation for your OPR. English 307: Business Writing Amy C. Kimme Hea. The C.R.A.P. Principles. C =Contrast R =Repetition A =Alignment P =Proximity

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Learning C.R.A.P. Design Principles in Preparation for your OPR

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  1. Learning C.R.A.P. Design Principles in Preparation for your OPR English 307: Business Writing Amy C. Kimme Hea

  2. The C.R.A.P. Principles C=Contrast R=Repetition A=Alignment P=Proximity In the Non-Designer's Design Book, Robin Williams, not the actor but the graphic designer, uses this acronym to articulate some important design strategies. Developed by Professor Amy C. Kimme Hea

  3. Contrast Isn’t Done This Way Contrast is the difference among aspects of design. Color is often a noticed difference, with black and white representing the greatest contrast in color. Typeface is another contrast, with fonts like Subway representing a stark contrast to a font like Agency FB. Developed by Professor Amy C. Kimme Hea

  4. Contrast Is Done This Way Contrast is the difference among design aspects. Color is often a noticed difference, with black and white representing the greatest contrast in color. Typeface is another contrast, with fonts like Subway representing a stark contrast to a font like Agency FB. Developed by Professor Amy C. Kimme Hea

  5. RepetitionIsn’t Done This Way Repetition is building textual and graphical consistency. • It canbeachieved through • use of language; • Lines, • Bullets. • Implementingcolor font faces Developed by Professor Amy C. Kimme Hea

  6. Repetition Is Done This Way Repetition is building textual and graphical consistency. It can be created with Developed by Professor Amy C. Kimme Hea

  7. Alignment Isn’t Done This Way Alignment is creating a strong edge among related objects. Alignment helps readers understand the connections among objects on the page. Developed by Professor Amy C. Kimme Hea

  8. Alignment Is Done This Way Alignment is creating a strong edge among related objects. Alignment helps readers understand the connections among objects on the page. Developed by Professor Amy C. Kimme Hea

  9. Proximity Isn’t Done This Way Proximity is placing items Together that are related To one another. Developed by Professor Amy C. Kimme Hea

  10. Proximity Is Done This Way Proximity is placing items together that are related to one another. Proximity applies to both words and images. Developed by Professor Amy C. Kimme Hea

  11. Review of C.R.A.P. Principles C=Contrast R=Repetition A=Alignment P=Proximity These principles allow you to build meaningful relationships among your ideas. Remember they can be applied to both words and images. Developed by Professor Amy C. Kimme Hea

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