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Mulberry - PowerPoint PPT Presentation


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Mulberry . Issues To highlight the men’s collection Remind customers that mulberry goods are really handmade . (British) Authentic Traditional Comfort. (Luxury) High Quality Desired Limited . (Approachable) Helpful Friendly Informative . (Stylish) Innovative Modern

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Presentation Transcript
mulberry
Mulberry

Issues

  • To highlight the men’s collection
  • Remind customers that mulberry goods are really handmade
slide2

(British)

Authentic

Traditional

Comfort

(Luxury)

High Quality

Desired

Limited

(Approachable)

Helpful

Friendly

Informative

(Stylish)

Innovative

Modern

Unique

austin reed
Austin Reed

Issues

  • Appeal to the young business men
  • Promote the casual collection

Give the brand a history

slide4

(Respected)

Classy

Sophisticated

Manly

(British)

Traditional

Conservative

Trusted

(Recognized)

Trend Setter

Luxury

Large Clientele

(Personal)

Adaptable

Affordable

Accessible

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