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Mulberry . Issues To highlight the men’s collection Remind customers that mulberry goods are really handmade . (British) Authentic Traditional Comfort. (Luxury) High Quality Desired Limited . (Approachable) Helpful Friendly Informative . (Stylish) Innovative Modern

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Presentation Transcript
Mulberry
Mulberry

Issues

  • To highlight the men’s collection

  • Remind customers that mulberry goods are really handmade


(British)

Authentic

Traditional

Comfort

(Luxury)

High Quality

Desired

Limited

(Approachable)

Helpful

Friendly

Informative

(Stylish)

Innovative

Modern

Unique


Austin reed
Austin Reed

Issues

  • Appeal to the young business men

  • Promote the casual collection

    Give the brand a history


(Respected)

Classy

Sophisticated

Manly

(British)

Traditional

Conservative

Trusted

(Recognized)

Trend Setter

Luxury

Large Clientele

(Personal)

Adaptable

Affordable

Accessible


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