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Red and Blue Public Relations

Red and Blue Public Relations. Kevin Brett J452 May 7, 2013. Government/Political PR. Public Affairs Public Information Government Affairs Issues Management Lobbying Trade Associations Campaigns. Not for the Faint of Heart.

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Red and Blue Public Relations

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  1. Red and Blue Public Relations Kevin Brett J452 May 7, 2013

  2. Government/Political PR • Public Affairs • Public Information • Government Affairs • Issues Management • Lobbying • Trade Associations • Campaigns

  3. Not for the Faint of Heart “If you want a friend in Washington, get a dog.” – President Harry S. Truman

  4. “Politics is a Contact Sport”

  5. You Can’t Fake It: Red or Blue?

  6. Message-Candidate-Campaign

  7. Acknowledge-Bridge-SOCO

  8. On Message “The only thing we have to fear is fear itself”

  9. On Message “Ask not what your country can do for you, ask what you can do for your country”

  10. On Message “Mr. Gorbachev, tear down this wall.”

  11. Off Message “I am not a crook”

  12. Off Message “I did not have sexual relations with that woman.”

  13. Permanent Label “I’m in Charge” – Alexander Haig

  14. Permanent Label: The “Lockup” “Money is the Mother’s Milk of politics” – former CA Speaker Jess “Big Daddy” Unruh

  15. Permanent Label: Twitter “Sexting” Digital is Eternal…and Potentially Career Limiting

  16. Political Terms of Art • Air War: Political Television Campaign (Paid Media) • Ground War: GOTV or Get Out The Vote • Oppo: Research conducted against a rival candidate • Good Dirt: Scandalous information about a politician or governmental agency • Story Has Legs: Multiple Day Negative Story • Leak: Deliberate disclosure of sensitive info

  17. Bombs Away? 2012 vs. 2008 • Pro-Obama: $275M; 521,675ads; 14% Positive • Pro-Romney: $319M; 469,539 ads; 20% Positive • Pro-Obama: $189M; 358,007 ads; 37% Positive • Pro-McCain: $127M; 273,596 ads; 24% Positive

  18. What is the Electoral College? • Constitutionally Mandated • Indirectly Elected Executives • Voters Elect Electors • 535 Electors: 435 Total House Members; 100 US Senate Members • Two Senators for Each State; # of House Members Depends on Population (e.g., CA, 55: Alaska, 3)

  19. Blue States and Red States

  20. Oregon’s 7 Electoral Votes • Two U.S. Senators • Five House Members • Blue State • Not a Swing State

  21. Why Do “Swing States” Matter? • They are In Play (e.g., Ohio, Wisconsin, Iowa, Nevada, Colorado) • Allocation of “Air War”/GOTV Resources • Direction of “Earned Media” Effort • Candidate Time

  22. And When In Doubt… Declare Victory!

  23. Most Successful Non-Profits • 1. United Way • 2. Salvation Army • 6. YMCA • 9. Red Cross • 12. Goodwill Industries • 19. Boys and Girls Club • 21. Shriners Hospital • 22. American Cancer Society • 23. Habitat for Humanity • 25. Planned Parenthood

  24. Non-Profits Can Be Big Business • 1.5 million non-profits in the U.S. • $2.6 trillion in total assets • 501(c) (3) Tax Exempt • American Cancer Society: $1 billion in revenues; $966 million in expenses • Salvation Army: $3.3 billion in revenues; $3 billion in expenses • PBS: $1.8 billion in revenues; $1.5 billion in expenses

  25. The Competitive World of Non-Profits • Kaiser (non-profit) vs. CIGNA and Aetna in managed care • Non-Profits Competing Against Each Other for Finite Charitable Funding and Govn. Assistance • “Compassion Fatigue” • Not immune from controversy: Susan G. Komen Foundation and Planned Parenthood • PBS and Planned Parenthood Funding

  26. Non-Profit Net Plusses • NGOs Most Trusted in Society; 63 percent in 2013. • Credible Third-Party Sources • Not Responsible for Producing Profits • Trying to Improve Society • Humanitarian Orientation • Promoting Health • Fighting Diseases

  27. And In Conclusion… • Embrace Advocacy: You are not neutral • Politics is Not for Everyone • Take the Time to Understand Opposition Messaging • You are Serving the Public; Higher Standard • Digital is Eternal • “If you can’t take the heat; get out of the Kitchen” – Harry S. Truman

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