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Workplace Partnership with

Workplace Partnership with. Sav-on Workplace Partnership In memory of Hugo Constantino. Hugo was a 33-year Sav-on employee He was a mentor and a friend to all he touched He passed away waiting for a lung transplant His family called on OneLegacy to help.

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Workplace Partnership with

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  1. Workplace Partnershipwith

  2. Sav-on Workplace PartnershipIn memory of Hugo Constantino • Hugo was a 33-year Sav-on employee • He was a mentor and a friend to all he touched • He passed away waiting for a lung transplant • His family called on OneLegacy to help

  3. California Donate Life RegistryMeasurement Tool • 1,827 people have signed up on Donate Life California Registry in response to a “Friends of Hugo” challenge to Sav-on/Albertsons Associates • Donate Life California Registry tracks “Event/Challenge” signups • Store managers responsible for all store-level communications

  4. Sav-on In-store Promotional CampaignNational Donate Life Month • 331 Southern California Sav-on stores participating • 150 stores serviced by volunteer Ambassadors • Runs throughout April • Culminates at Donate Life Run/Walk

  5. Sav-on In-Store Program • Green Donate Life Awareness Bracelets on sale at each cash register • Coalition brochures in two areas of the store • Donate Life Run/Walk “Presenting Sponsor” poster in front window • Donate Life poster in Associates lunch room

  6. Sav-on In-Store Program (cont’d) • Each store can participate in a Jeans Day on April 28 • All cashiers to wear Donate Life T-shirts on April 28 • Sav-on will offer the 4 top-selling stores a Donate Life Run/Walk sports bag and a store pizza party • Associates encouraged to join Sav-on team at Donate Life Run/Walk

  7. Sav-on Ambassadors • Key to implementation: recruitment of Ambassadors • Personally touch each store and inspire the Associates to bring the donation message to the community • Ensure materials are displayed

  8. Communication Strategies • Communication to Managers • Email from corporate • Letter in materials box • Communication to Associates • Ambassadors • Communication to Ambassadors • Conference calls/in-person meeting • Weekly emails

  9. Communication Strategies (cont’d) • Communication to Public • KZLA radio buys • In-store circular • In-store radio • Canister marketing • Associates • Sav-on tag on bus shelters

  10. Contact Information • Kathleen HostertCommunity Development CoordinatorOneLegacy714-264-5030khostert@onelegacy.org

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