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Host Broadcast Services HBS Sport and HDTV in 2006

Sport and HDTV in 2006. Host Broadcast Services2006 FIFA World Cup Germany produced in HDTVStatus of other major eventsCosts vs. benefitsConclusions. The Role of the Host Broadcaster, e.g. for FIFA World Cups. To organise a FIFA World Cup TV and Radio operationsTo produce the multilateral

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Host Broadcast Services HBS Sport and HDTV in 2006

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    1. Host Broadcast Services (HBS) “Sport and HDTV in 2006” Francis Tellier, CEO Brussels, Dec. 17, 2004

    2. Sport and HDTV in 2006 Host Broadcast Services 2006 FIFA World Cup Germany™ produced in HDTV Status of other major events Costs vs. benefits Conclusions

    3. The Role of the Host Broadcaster, e.g. for FIFA World Cups™ To organise a FIFA World Cup™ TV and Radio operations To produce the multilateral coverage of all 64 matches a FIFA World Cup™ for Broadcast Partners (BPs) To provide Broadcast Partners with all production facilities for their specific additional coverage: all broadcasters have specific needs To design, build and operate the International Broadcast Centre (IBC)

    4. Key HBS Figures from Korea & Japan 2800 staff members, from 65 different nations In 2 Host Countries, 20 stadiums, with 2 IBCs 10 separate feeds produced for each match 850 tons of equipment imported in to / out of Korea & Japan Over 300 multilateral cameras 1000 commentary units 1st ever fully digital FIFA World Cup™

    5. HBS Today International and… neutral; Headquarters in Switzerland Planning Centre in France Wholly owned subsidiary of Infront Sports & Media CEO: Francis Tellier “Accordion company”: currently, 40 employees HBS staffing will rise to 2,000 during the FIFA World Cup Germany™ operational period Contracted as Host Broadcaster of the 15th edition of Asian Games - Doha 2006 - in 50/50 JV with TWI (DAGBS)

    6. Television Structure

    7. HBS Production Plan for FIFA WC™ 2006 Match coverage: The “Dream Team” concept Sportel Golden Podium Award in 2002 One major breakthrough: Widescreen HDTV Multi-channel “surround “ sound Multi Feeds production concept, further enhanced Including a “complete turnkey programme” for World Feed distribution

    8. Major breakthrough for 2006: Widescreen High Definition TV (HDTV) HBS will deliver all 64 matches in Widescreen (16/9) HDTV Digital format With a minimum of 23 Widescreen HDTV cameras To be compared with only 48 matches / 8 cameras in Korea & Japan with separate SD/HD production facilities

    9. Widescreen HDTV: Why ? The standing of the FIFA World Cup™ calls for a leading edge production The trade off “technical” vs “production” quality has disappeared HDTV is already strongly established in Japan, Korea and in the USA The trend towards Widescreen and HDTV is rapidly growing in Europe, 16/9 Widescreen TV sets now priced the same as 4/3 sets In UK, more than 1 out of 2 households to be Widescreen by 2006 Many flat screens / TV projectors already offer HD quality (HD label introduced to help consumers) HDTV will be started by leading channels / platforms by 2006 (BSkyB, Premiere, TF1, who’s to be next ?)

    10. Widescreen HDTV: How ? One single production unit for HD and SD, as all necessary facilities (cameras, slo-mos, super slo-mos,…) are now available in HD Main technical set-up designed by HBS in 2003, after complete feasibility study First announcement made in Dec. 2003 in Frankfurt Support from the industry granted - all OB vans already contracted by HBS Broadcasters have the choice to broadcast 16/9 or 4/3 4/3 framing protected and graphics designed to be 4/3 safe Extensive tests and training from 2004 to 2006

    11. General Multilateral Camera Placement 23 cameras + 2 for the Playercam A and B feeds

    12. 16/9 to 4/3 – Aspect Ratio Conversion 16/9 coverage can easily be converted to 4/3 using Aspect Ratio Conversion (ARC) Multiple options available for presentation of 16/9 format on a 4/3 monitor “Letterbox” “Pillar-box” (vertical crop) All possibilities in between available to Broadcast Partners Broadcasters responsible for ARC-ing the 16/9 feed according to their specific preference HBS will not provide 4/3 feeds

    13. Shoot and Protect Safe Areas

    14. At the Camera

    15. Status of Other Major Events: Olympics At the Athens Olympics, several sports produced in HDTV by a consortium of broadcasters Athletics, Swimming, Gymnastics, Judo and Ceremonies On top of the « regular SD production » Probably the last « double production » Broadcast mostly in Japan and the USA Torino 2006 HD will be the primary coverage for several sports, such as Ice hockey, ice skating, ski jumping, ceremonies Other sports covered in SD Beijing 2008, announced to be HDTV, with possibly a few exceptions

    16. Latest announcements on HDTV for other Major Events FIFA Confederations’ Cup (Germany 2005) will be used as test and demonstration for HDTV by HBS UEFA Euro Last minute decision for Euro 2004, no broadcast in HD or widescreen Euro 2008 (Austria / Switzerland) requested to be HDTV by UEFA Rugby World Cup RWC 2007 (France +…) requested to be HDTV by IRB Asian Games Doha Asian Games 2006 to be HDTV for the top sports NASCAR races Will be HD from next season, except for on-board cameras

    17. Is HDTV More Expensive ? Over costs of technical equipment in the range of 30%, expected to further decrease No real over costs for staff, except for specific training (esp. for 16/9 and 4/3 compatibility) At the time being, over costs of approx. 20% for regular production Can be less for major events, due to specific equipment deals One question mark: telecommunication costs, major differences according to existing infrastructures, no real problem when extensive fibre networks

    18. Costs vs. Benefits When HDTV is requested, single production is far cheaper than double production Even when separate HD production standards are lower For major events, over costs are compensated by: Additional value of the rights, at the time being, essentially in Japan / USA Greater value / longer lifetime of archives material New opportunities for large screen viewing, either in “open air”, or in “movie houses”

    19. Conclusions The most efficient way to produce HDTV today is through “single (or primary) coverage” Still restrictions for « wireless events », e.g. le Tour de France… Over costs compensated by additional value HD delivers an important « by product »: a Widescreen feed, much appreciated e.g. in UK Today, for major sport events, HDTV is already: A must for Japan Important for the USA, Korea, Australia And tomorrow for Europe… All future major sport events to be HDTV / Regular leagues to catch up progressively Major events have been a major trigger for consumers in the past... Latest news for Germany 2006: Premiere will broadcast all Matches in HDTV !… An opportunity for Germany to lead the HD European pack ?

    20. Thank You For Your Attention ! By the way, did you know ? 1 = 15,000 1 match seen by 1 stadium fan = 15,000 TV audience hits worldwide www.hostbroadcastservices.com WC 98 : 1 spectator in stadium = 15 000 spectators watching TV « live » Each time a goal (or advertising board...) is seen by a fan in a stadium, it’s seen by 15 000 fans at home Slide : 1 to 15 000..., from stadium to the TV set WC 98 : 1 spectator in stadium = 15 000 spectators watching TV « live » Each time a goal (or advertising board...) is seen by a fan in a stadium, it’s seen by 15 000 fans at home Slide : 1 to 15 000..., from stadium to the TV set

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