HOW TO MAKE A GOOD TRADEMARK?

1. HOW TO MAKE A GOOD TRADEMARK? Below mentioned are some ways of how to make Arbitrary words a good trademark. Here’s are some suggestions on how to set up a list for your brand name to trademark it. Creating a Deck of words Search the words that describe best your product, brand or service. For this the prior focus is to analyse the company motive and distinctiveness of the product and service it provides. After browsing the relevant deck of words select the message it is indicating to the consumer and how it is similar to brand identity. Run on a Focus Group Gather a small focus group. The best group will have a broad cross-section of people. The group can be virtual forming of potential customers or target audience, but that might be logistically difficult. The main thing is to ensure you have a range of people, from those who know a lot about language to those who have a fairly low vocabulary or literacy level. This will help to analyse how people who don’t read much or think critically about language. This kind of set of crowd will give you valuable insight into how different people will respond to your potential names. One person may like and other set may not get it right or unable to understand it. Ask them note down whether knowing what the name means makes their reaction more or less favourable. This will tell you if an origin story will help the name or the message is indicated correctly or not. How to select Just One After not selecting some names with the above criteria and testing the remaining names with your focus group. make a list of few concrete ways to narrow your list down even more and determine which name is the best choice for you. The word should be Stating the Business Name Search Browse website to see if the name selected is already registered in your state or not. There is possibility to find some competition for many names. You have to be able to register your name with the state to do business there, so the level of competition will help you eliminate some of your choices. Making sure no other existing business has registered or trademark exact name is very important.

2. For this do some Google searches to check for competitors with the same or similar names. Try looking by geography. For example, if you wanted to start an athletic shoe company in the Pacific southeast called Nike , you could search for “Nike Portland.” Or you can search by type of business: “Nike Athletic Shoes.” Or “Nike running shoes.” You can do similar searches on social media platforms also. Trademarking A unique mark which is signed and is used to represent a business is known as trademark, and it is used to identify a company distinctively from the other companies and helps in building the credibility among the customers. One should always advice the clients to recognize all the IP Rights in the form of trademark, copyrights and register every mark, brand name, logo, product name, domain names as the trademark in India to prevent the misuse of brand name by any other person. A trade mark is a unique mark to authorize a sign that represents a business, and it is a way to create distinctive identity of a company from another and build its credibility among customers. A company is always advised to recognize all the IP Rights in the form of trademark and to register every mark, brand name, logo, product name, domain names, slogan as the trademark in India to prevent the misuse by any other person or fraudulent. When applying for trademark protection or registration, it is important for the applicant to understand the differences between types of TM. If your phrase, word, symbol, or logo is not distinct, it can be difficult to qualify for legal protection so it is advised to modify your mark so that it qualifies. A trademark helps consumers to identify the source of goods or services so that there is trademark distinctiveness. If the Consumers is not able to recognize immediately services or goods provider, it would be difficult to achieve brand loyalty. Fraudulency occurs when someone else uses a similar mark to create confusion. If neither party holds a trademark on the mark, it would be difficult to prove the owner of it. Thus, business owners should file TM application for a trademark as soon as possible to prevent losing the opportunity for the same. You can easily apply for trademark online.