what is email marketing

1. Kpshopy What is EmailMarketing In today’s fast-paced world with increased internet and mobile usage, people resort more to digital shopping and there is a reason for all this. It offers awide Kpshopy

2. Kpshopy range of products, some offer even international products, customers do not have to travel through traffic, lack of time is just stating theobvious. Email Marketing offers information on different products or services to customers at their fingertips. For the seller, it is an extremely cost-effective way of reaching out to his customers. When practiced correctly, email marketing can forge a lasting connection between the customer and the brand, helping to build sustained sales for the seller and good value for money for thecustomer. Lots of people say emails are a thing of the past, but the digital world is constantly changing, and new data is crunched on what buyers want to see digital marketing, email marketing gets a huge thumbs up as a great way to directly reachcustomers. Compelling newsletters, along with informative and educational content, giving clear directions will help you to retain your customer base. It should make him feel that the email is meant for him alone. You need a good strategy, engaging content, innovative ideas and good understanding of customer’s requirements to build up a good email marketingstrategy. What is Email Marketing Email Marketing is using emails to promote and sell your products or services to your customers. The customer is informed about the products or services, the latest trends in the markets, hot selling items, product launches, discount sales through theseemails. Email Marketing is about your customer and if you keep him in the forefront in building your strategy, your customers will not only read all your mails but will also look forward to the nextone. Kpshopy

3. Kpshopy • How Does Email MarketingWorks • Customers have signed up on their own for these emails, which goes to show the customers eagerness to know more about the platform and its product or service offerings. Below are some of the reasons it has helped many companies stick to and many companies turn to email marketing as a viableoption: • Customers sign up for marketing emails on their own: Customers sign up for marketing emails, only when they are really satisfied with what they see on the website and realize they are getting value for money. This guarantees a better email openrate. • It helps you build relations with your customers: It is a cost-effective channel to strengthen your relations with existing customers and develop loyally relations with newcustomers. • It is fast, low cost and easy to operate: It is low cost and easy to understand the working of sending emails. There are various templates for creating marketing emails which will guide in creating one foryourself • Easy to track: Gathering metrics around how many emails were opened, how many clicks happened, how many emails were converted to orders, the rate at which your email list grows, how many emails were shared or forwarded to others, is easy to gather. So, you understand the success of your campaign easily. • Personalization is the key to successful email marketing: It is possible to personalize the subject line and the email to include your customer’s name and this has a great impact on the customer and the open rates of such emails tend to be muchhigher. Kpshopy

4. Kpshopy • You can segment the customers: This allows you to further personalize the mails as per customer requirements by creating different lists or segments and sending different messages to eachsegment. • Email marketing can be integrated with other media: Other marketing media like social media, ad campaigns, email marketing can all work together forming innovative strategies to reach the target audience of current and prospectivecustomers. Kpshopy