The Success Channel

1. The Success Channel Deb Krahling MSIT 588 Fall 2005

2. The Success Channel Website • Executive Summary – The Success Channel Corporation • Bring the best tools the world has to offer to anyone interested in improving their lives • Ensure the integrity and effectiveness of these tools • Use cutting edge technologies in combination – Website, Television, Print …

3. Executive Summary • Use electronic media as an effective educational tool • Fill the pent up demand for self help and self improvement

4. Purpose • The site genre is “Edutainment” – its purpose is to educate the world in an entertaining and thought provoking way. • It is an eCommerce site allowing consumers to purchase the tools available on the site. • Site contains tools for self improvement – exercise equipment, planners, shows that demonstrate the most effective means of using these tools. • Create a community of individuals interested in self improvement – online events (webinars), chatrooms, etc

5. The Success Channel • The Success Channel Corporation encompasses the website, a 24-hour subscription channel, a pay-per-view channel and a magazine. Viewers can download and view television shorts online. • Full shows can be viewed on the television. • The website allows viewers to know about upcoming shows

6. Target Market • Demographics • Ages – 25 – 45 • Male or Female • College Educated • Married or Single • Income over $50,000 • Based on the demographics for the Discovery Channel

7. Requirements of Visitors • Requires individuals who are desiring to improve their lives and have a dissatisfaction with the tools and products available currently. • Example – nutrition. Most of the food we eat do not contain the proper nutrients to lead a productive life. We could prevent many diseases with the proper nutrition. • The website and television programs will educate consumers in an entertaining way about proper nutrition.

8. Key Selling Points • Guaranteed products and tools – the best the world has to offer. • TSC will have a staff of individuals, experts in different fields from medicine to psychology to evaluate all items for sale or discussed on the site. • TSC will encourage consumer feedback to also gauge the success of a product • We plan to bundle products to provide the best price break and most effective way of using TSC tools. • People are looking for ways to improve their lives – we will meet that need and empower individuals to reach their maximum potential.

9. Competitive Analysis • The Discovery Channel • They provide programs to educate as well as entertain the viewer. • They have programs geared toward nutrition. • The Discovery Channel website is bad – creates opportunity for TSC. Current business model for television does not incorporate the power of the internet. • Challenges – creating trust between the site and the consumer • Identifying the needs of different target segments • Single versus married • Families versus individuals • Cultural boundaries

10. Design Proposal • Content and Organization • Organized based on categories of information • Categories correspond to the each of the different aspects of an individual – body, brain, being, time, people, money and environment • Site includes freebies and “loss leaders” – tools sold below cost to encourage first-time users to try our products

11. Visual Considerations • Clean, organized and professional looking site. Reflects the tone of the individual who would be perusing the site. • Bread Crumbs used to help consumers navigate the site • Process Funnel is used when a consumer is making a purchase so there are fewer distractions. Very few steps to consummate the purchase. • Few external links – only to known sites that have quality merchandise such as Life Extension Magazine • Logo on every page for branding of the site.

12. Special Features • Trailers for the programs you will find on TSC television • Shows for kids as well as adults • Games that are interesting and educational • Online Community where people can chat with the experts. • The Success Kit – the starter kit for success • My Favorite – TSC Logo with “2001 Space Odyssey” – drove me nuts creating it.

13. Marketing • Marketing the site will be accomplished through the 24-hour subscription channel and magazine • Marketing TSC tools in the programming content • Sponsoring self-improvement, self-development events • Strategic partnerships with products and tools that have TSC quality • Sponsoring events in leadership

14. Template • Started with a template provided by Dreamweaver • Many changes were made – the color scheme was retained • Added tables to ensure proper display of images • Maintained the template throughout so viewers would know they are still at our site. Main page is different than than non-homepage pages.

15. Testing • Used IE and Navigator • A lot of unit testing of individual features and pages • More integrative testing from the homepage or landing page • Problems with popups, integrating sound and logo (sound is not that great)

16. Hosting Service • ePangea – web hosting service in San Diego • CEO indicated he would have the bandwidth and memory necessary to host the site. • Plans are to outsource the website development to Frog Design – designed MS, Dell and Sun Microsystems sites.