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Discovery Channel: Cross-Media Success. Objective: Drive viewership of Discovery Channel’s “Greats at Eight” TV series. Eight programs, each distinctively themed, airing at 8 p.m. on Sunday nights for 8 consecutive Sundays. Media Mix: Print and Online

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Discovery Channel: Cross-Media Success

  • Objective: Drive viewership of Discovery Channel’s “Greats at Eight” TV series.

    • Eight programs, each distinctively themed, airing at 8 p.m. on Sunday nights for 8 consecutive Sundays.

  • Media Mix: Print and Online

  • Budget: Heavy six figures, all new business

  • Ad Formats/Ad Sizes:

    • Sites = TI Network, News and Entertainment only, Thursday-Sunday rotation only for 8 weeks

      • Online = Skys, Leaderboards and Cubes;

    • Print = Los Angeles Times, Chicago Tribune – Main News only – Sunday only – tune-in for 8 consecutive Sundays

      • Print = ½ Page 4C units

  • Audience/Demos: A 25-54

  • Delivery: Behavorial or Content targeting only – Entertainment/News

  • Results:

    • According to client and agency, campaign delivered solid results and this has led to additional new business – client was very happy. TMN has a relationship with both client and agency – this drove the deal.

    • This campaign was all about Tune-in and the exposure in newspaper on Sundays and the intense online frequency on a Thursday-Sunday rotation drove the value.


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