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Discovery Channel: Cross-Media Success. Objective: Drive viewership of Discovery Channel’s “Greats at Eight” TV series. Eight programs, each distinctively themed, airing at 8 p.m. on Sunday nights for 8 consecutive Sundays. Media Mix: Print and Online

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discovery channel cross media success
Discovery Channel: Cross-Media Success
  • Objective: Drive viewership of Discovery Channel’s “Greats at Eight” TV series.
    • Eight programs, each distinctively themed, airing at 8 p.m. on Sunday nights for 8 consecutive Sundays.
  • Media Mix: Print and Online
  • Budget: Heavy six figures, all new business
  • Ad Formats/Ad Sizes:
    • Sites = TI Network, News and Entertainment only, Thursday-Sunday rotation only for 8 weeks
      • Online = Skys, Leaderboards and Cubes;
    • Print = Los Angeles Times, Chicago Tribune – Main News only – Sunday only – tune-in for 8 consecutive Sundays
      • Print = ½ Page 4C units
  • Audience/Demos: A 25-54
  • Delivery: Behavorial or Content targeting only – Entertainment/News
  • Results:
    • According to client and agency, campaign delivered solid results and this has led to additional new business – client was very happy. TMN has a relationship with both client and agency – this drove the deal.
    • This campaign was all about Tune-in and the exposure in newspaper on Sundays and the intense online frequency on a Thursday-Sunday rotation drove the value.
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