FUNdraising Andrea Chupacova Community Fundraiser Papworth Trust

1. FUNdraisingAndrea ChupacovaCommunity FundraiserPapworth Trust

2. Outcomes • To understand the importance of fundraising • What is fundraising? • Why is it important? • To learn different sources of funding and ways of raising funds • To understand where volunteering fits into fundraising • Why is it important? • What are the benefits of being a volunteer?

3. Background • Many of charities were founded by religious groups, the nobility, or wealthy individuals to help the neediest members of society. • Charitable organisations often took the form of hospitals, orphanages and poor houses. • Today over 180,000 charities in the UK • Types of charities, e. g. animal, disability, health, children • Health charities such as Cancer Research remain the most popular cause to donate to

4. What is fundraising? • Fundraising is an activity carried out by volunteers in their local communities. • Fundraising activity– because that is what they do – raise money and awareness! • Carried out – an action executed • By volunteers – people doing it of their free will and not paid employees • In their local communities – in the area in which they live, work or have an association with • Fundraising is the act of raising money by asking for it

5. Why is fundraising important? • The most obvious reason is to raise funds for needed items, services and programs. • It plays significant role in a charity’s overall strategy • It provides a vital and reliable source of income • Provide unique role in their community • They perform this role by providing specific services that are part of their mission statement and commitment to others • Charities are able to provide their services thanks to their volunteers and limited number of paid staff

6. Why is fundraising important? • The best way to raise money for a chosen cause will often depend on the resources the charity has available and what will appeal to a supporter base. • It is helpful to think about the different options available and how they would work in a particular situation. • Some initial questions to think about might be: • How much money is needed? • Is the purpose just to raise money or is it also to raise awareness? • What resources are available to support the fundraising? • What is the timescale?

7. Sources of funding • When raising money, any fundraiser will consider a number of different sources from which they may be able to secure funding • Statutory • this source is much more difficult to access as there is less money available • government moves away from direct service provision to the purchase of services under contract

8. Source of funding • Grant-making trusts and foundations • Set up to make money available for charitable purposes • non-profit making, non-governmental bodies with their own income • They are managed independently by their trustees • The National Lottery • funding available from the Lottery • it is important to think about the project before considering approaching the Lottery

9. Sources of funding • Corporates • use a wide range of approaches for their charitable and community support • many now allocate an annual budget for this purpose • the emphasis is on the partnership aspect with most companies no longer giving money but looking to gain from the relationship quite considerable themselves • e. g. Tesco, CO-OP

10. Sources of funding • Community • organisations (groups) are excellent sources of direct and indirect financial support • it’s important for a fundraiser to research various groups in its own area • doing various talks and brand awareness • e. g. WI’s, rotary clubs, round table, mothers and toddlers groups, schools, universities

11. Sources of funding • Events • an event can be planned for a single purpose or a number of different ones • for example to raise funds, to entertain and motivate supporters and volunteers, to create PR and awareness, to attract new donors • many factors need to be taken into consideration when planning such as target audience, database, area • one off events, major events, brand awareness events

12. Sources of funding • Major donors and Individuals • the majority of funds come from individuals • it is a key area for fundraisers • charities need to develop the support of individuals in their community • it is certainly the largest source of income to voluntary organisations and the challenge is to find people to ask and to encourage to give generously for a period of years • direct mail, door to door campaign • Legacy – it is the final gift that an individual can make • Earned income – e. g. meeting/conference facilities, charity shops/cafes, consultancy service to train other people

13. Volunteering • Why is volunteering important? • it shapes a community for the better while the experience improves the person who donated the time • it makes a community because it brings people together to work on a goal • it helps non-profits organisations to achieve their aims and objectives • for most non-profits organisations, volunteers are vital part for them • often volunteers outnumber staff

14. Volunteering • What are the benefits of being a volunteer? • It is an experience that cannot be bought with any amount of money. • can help you find friends, reach out to the community, learn new skills, and even advance your career. • Volunteering can also help protect your mental and physical healthsuch as depression • Volunteering can provide a healthy boost to your self-confidence, self-esteem, and life satisfaction. • can advance your career (new career?) • gain experience in new field or as part of your chosen career • volunteer work might also expose you to professional organizations or internships that could be of benefit to your career • it is fun! and easy way to explore your interests and passions

15. How to find the right opportunity? • The key is to find a volunteer position that you would enjoy and are capable of doing. • It’s also important to make sure that your commitment matches the organization’s needs • The following questions can help you narrow your options: • Would you like to work with people? • Are you better behind the scenes or do you prefer to take a more visible role? • How much time are you willing to commit? • How much responsibility are you ready to take on? • What skills can you bring a volunteer job? • What causes are important to you?

16. How to find the right opportunity? • don’t limit yourself to just one organisation or one specific type of job • try to visit different organisations and get a feel for what they are like and if you click with other staff and volunteers. • if you have any questions, be sure to speak up. • before starting, make sure you are comfortable with the organization, know what is expected, and understand the time commitment. • consider starting small so that you don’t over commit yourself at first. • speak up if your experience isn’t what you expected. • most importantly, make sure you’re having fun! The best volunteer experiences benefit both the volunteer and the organization.

17. Questions

18. Your turn… • 1st group • Qualities and skills of a good community fundraiser • 2nd group • Imagine you are the new community fundraiser at your chosen charity – where and how would you start? What activities would you do? Whom would you approach? How would you approach them?