Tourist Territorial Administration in Portugal: Case Study: Vilamoura XXI 19th IFTTA Coference ( International Forum of Travel and Tourism Advocates) Tavira,Portugal,13.10.07 Ms. Virgílio Miguel Machado Universidade do Algarve . LOCATION Virgílio Machado,2007 Tourist Resort
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Tourist Territorial Administration inPortugal:Case Study: Vilamoura XXI
19th IFTTA Coference
(International Forum of Travel
and Tourism Advocates)
Ms.Virgílio Miguel Machado
Universidade do Algarve
VILAMOURA TOURIST RESORT
5 Golf Courses
1000 Mooring Places at the Marina
Horse Riding Centre
350.000 Tourists a year
area of 1650 ha
Beaches3 km long
75 Bars and
VILAMOURA-A BRIEF HISTORY
Beginning 20th Century- QUINTA DA QUARTEIRA- Family Santos Silva, Agriculture.
1929- Sold to Júdice Fialho family, Factories of Fish Preserves and Export.
1965- Sold to Lusotur, Financial Society of Tourism, Plc. – A tourist enterprise financed by American capital and Banco Português do Atlântico.
Vilamoura 1st Stage - 1965-1995- The role of Cupertino de Miranda (Marina, Casino, Luxury Hotels, Golf). A branded image of “quality tourism” in Portugal.
Vilamoura 2nd Stage-1995- 21st Century- Lusotur, Plc.- Investment for a 10 year period, superior to 50 million Euros.
Vilamoura – An example of how the ownership of the land and property rights are a key-concept to understand the distribution of the income from the tourist activity (Lewis,Williams,1998)
VILAMOURA-AN “EFFICIENT” TOURIST TERRITORY (I).
Structure of the Tourist Territory
Contract Property Rights
Tourist Territory - Organization based on a win-win philosophy, rejecting the zero sum conception of power (Moisset,1999,Henderson,2002).
Property rights- set of institutional rights (public and private) between agents that can access,own, use and transfer resources (for example land, buildings, capitals, knowledge) in a context of relatively autonomous connections of power (Alexander,2002).
VILAMOURA-AN “EFFICIENT” TOURIST TERRITORY (II).
PROPERTY RIGHTS’ EFFICIENCY INDICATORS
Quality of Title- Ability, certainty, security in the creationand features of the definition of the right; existence of a power capable of guaranteeing the coercion and execution of that given right (for example the declaration of public interest given to a private tourist resort; predominance of the urbanization plan over all the changes related to the occupancy, use or transformation of the land).
Exclusivity - Certainty, assurance that a third party will not disturb the claim and exercise of a right. Guarantee given to the owner of the unit over the profits and correspondent costs of its possession, usage and transferability. (For example : licensing given by the City Hall of Loulé for construction works predicted in the Plan; promotion of the execution, financing and other investments anticipated by Lusotur,Plc.).
Duration – Temporal feature of the Law. The permanence, extension and requirements for its renewal, which will guarantee stability (for example 10 years for the execution of the plan of works and investments to be made by Lusotur,Plc.; legal temporal limits to the change of the town planning).
VILAMOURA-AN “EFFICIENT” TOURIST TERRITORY (III).
PROPERTY RIGHTS’ EFFICIENCY INDICATORS
Flexibility – Internal ability of the right management that consists in the regulation of its usage patterns, aiming for the transformation and introduction of improvements in the capacity of adaptation to external elements (for example: changes in the content of Vilamoura’s town planning; ability to substitute a contract to invest for a monetary compensation by the private party).
Transferability – Commerciality of the right, simplicity or low cost in the transfer in behalf of another party (for example: share transfer of a public limited company (Lusotur, Plc.); delegation of public tasks in a tourist grantee).
Divisibility – Change or usage of a good or resource, without adulteration of its nature, through its spatial or temporal division, maintaining the possibility of creating conjoined ownership over the rights of that good (for example: timesharing; delimitation ofcompetence, intervention costs of the several public organisms over the same investment).
Quality of Title
POWER CONNECTIONS IN TOURIST TERRITORIES
EFFICIENCY INDICATORS PROPERTY RIGHTS/CONTRACTS
CASE STUDY: VILAMOURA
TOURIST TERRITORIAL ADMINISTRATION IN PORTUGAL: CASE STUDY - VILAMOURA
D)THE POSITIVE CONNECTIONS BETWEEN THE AGENTS IN TOURIST TERRITORIES ARE POSSIBLE IN A WIN-WIN PHILOSOPHY BECAUSE THERE ARE GUARANTEES OF CREDIT OR TRANSACTION WITH A THIRD PARTY OVER THE VALUE OF THE RIGHTS (OBTAINED BY THE TRANSFORMATION OF THE USE OF THE LAND INTENDED FOR TOURIST, RESIDENCIAL OR COMMERCIAL ACTIVITY);
E) LUSOTUR,plc. AND THE CITY HALL OF LOULÉ ARE THE AGENTS THAT OBTAIN MORE PROPERTY RIGHTS IN EXCHANGE FOR THE CONNECTIONS OF POWER; THE GOVERNMENTAL DEPARTMENTS OF AGRICULTURE AND TOURISM ARE THE WEAKEST LINKS; A POSSIBLE EXPLANATION IS THE ABSENCE OF INTERVENTION FROM THE LOCAL STRUCTURES OF POWER OFTHE TOURISMDEPARTMENT;
F) THE HIGH VALUES OF EXCLUSIVITY AND DIVISIBILITY IN THE EFFICIENCY OF PROPERTY RIGHTS IN VILAMOURA CAN BE EXPLAINED BY THE CREATION OF “IPPs”, i.e., DETAILED LICENSE URBANIZATION PLANS, WHICH WILL DIVIDE THE USAGE OF THE LAND INTO RESIDENCIAL, COMMERCIAL OR TOURIST PURPOSES. THIS ALLOWS CONVERGENCE BETWEEN THE CITY HALL OF LOULÉ, THE GOVERNMENTAL PLANNING DEPARTMENT AND LUSOTUR,PLC.; THEREFORE THE PUBLIC SECTOR GETSINCOME (SUCH AS PATRIMONY AND TAXES) FROM THE RECEPTION OF INFRASTRUCTURES, BUILDINGS AND EQUIPMENT.
Alexander, E. R. (2002), “Planning Rights: Toward Normative Criteria for Evaluating Plans”, vol.7,
nº 3, pp-191-212, International Planning Studies
Gunn, C.A. (1988), Tourism planning, 2ª ed., Nova Iorque, Taylor and Francis.
Henderson, J. (2002), “Globalization of the ground: Global production networks, competition, regulation and economic development”, Centre of Regulationand Competition, acessível em <http: \\www.competition-regulation.org.uk/ publications/working.papers /wp38.pdf> 20-09-2006.
Moisset, M.P. (1999), “O papel das parcerias na elaboração de projectos turísticos. A experiência francesa”, Lisboa, Ciclo de Debates de 21 de Maio de 99, Livro das Actasdo Instituto de Financiamento e Apoio ao Turismo - Património e Turismo, pp.109-117.
Séves, A.L. (2003), “A admissibilidade de propostas de planos de pormenor apresentadas por particulares”, nº 20, pp.143-157, Revista Jurídica doUrbanismo e Ambiente.
Silva,A.H. (2004), Seminário Algarve-Inovação e Diversificação de Mercados Emissores,Case Study: Lusotur,S.A”, Seminário na Comissão de Coordenação e Desenvolvimento da Região doAlgarve em 20 de Maio de 2004, acessível em google: vilamoura XXI>Microsoft Power Point-Seminário.10.05.04 > 20.09.2007.
Smith,R.A.(1992), “ Beach Resort Evolution:Implications for Planning”, vol.19, pp. 304-322, Annals ofTourism Research.
Lewis,J. Williams, A.M. (1998), “Portugal: market segmentation and economic development”, Tourism Economic Development, 3ª edição, Chichester, Wiley, pp.125-150 (obra colectiva).
VIRGÍLIO MIGUEL RODRIGUES MACHADO
Master of Business Administration and Tourist Development
Assistant Professor at
ESGHT/Universidade do Algarve
Avª 25 de Abril, Lote 12.r/c/dtº
Phone/fax: 282 423209