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Organization Goals. Organization Goals. Why do goals exist? Organizational legitimacy Employee direction and motivation Decision guidelines Criteria for organizational performance Do organizations have only one goal? Multiple goals Goal conflict Examples.

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Organization Goals

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Organization goals

Organization Goals

Organization Goals

Organization goals1

Organization Goals

  • Why do goals exist?

    • Organizational legitimacy

    • Employee direction and motivation

    • Decision guidelines

    • Criteria for organizational performance

  • Do organizations have only one goal?

    • Multiple goals

    • Goal conflict

  • Examples

Organization Goals

Categorizing goals and objectives

Categorizing Goals and Objectives

  • Types of goals

    • Stated goals

    • Real goals

  • Levels of goals

    • Mission

    • Strategic plans

    • Operational plans

Organization Goals

The mission statement

The Mission Statement

  • Short

  • Also, the mission statement should be…

    • Customer-focused

    • Achievable

    • Motivational

    • Specific

Organization Goals

Organization goals

FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related information services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx Corporation will strive to develop mutually rewarding relationships with its employees, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

Organization Goals

Organization goals

  • Sam Walton built Wal-Mart on the revolutionary philosophies of excellence in the workplace, customer service and always having the lowest prices. We have always stayed true to the Three Basic Beliefs Mr. Sam established in 1962:

    • Respect for the Individual

    • Service to Our Customers

    • Strive for Excellence

Organization Goals

Organization goals

Deutsche Bank aspires to be a leading global provider of integrated financial solutions for demanding clients and the pre-eminent bank in Germany generating exceptional value for its shareholders and people.

Organization Goals

Organization goals

Mission Statement

In partnership with our clients, we design and implement rigorous and scientifically-based interventions that enhance individual, team, and organizational effectiveness. In doing so, we deliver practical and innovative solutions to important business issues, aimed at addressing current as well as future challenges. We leverage technology in developing and implementing these solutions in a way that defines best practices in our profession. We adhere to the highest level of personal and professional ethics in our practice and work with our colleagues in a way that supports and enhances personal respect and dignity.

Organization Goals

Organization goals

Provide America's taxpayers top quality service by helping them understand and meet their tax responsibilities and by applying the tax law with integrity and fairness to all.

Organization Goals

Organization goals

Mission: To unite all faiths, ages and cultures to meet human needs and develop lasting solutions to help our neighbors live with hope, independence and dignity.

Organization Goals

Organization goals

Christian Brothers University is a Catholic institution of higher education in the tradition of the Christian Brothers. It is a private, comprehensive university which emphasizes excellence in teaching and individualized attention to the whole person in a values oriented, inter-faith educational community.

The University prepares students for professional careers and advanced study in the arts and sciences, engineering, and business, and for lives of moral responsibility and constructive community involvement.

Organization Goals

Organization goals

Google's mission is to make the world's information universally accessible and useful.

Organization Goals

Goal criteria

Purely financial


Return to investors (dividends and/or stock price)



Market share

Customer satisfaction

Productivity / efficiency



Employee development

Product quality



Goal Criteria

Organization Goals

Planning to meet objectives

Planning to Meet Objectives

  • The planning process

  • Types of plans

  • Planning: pro and con

Organization Goals

The planning process

Develop Goals

and Objectives



Develop a

Hierarchy of Plans

The Planning Process




Organization Goals

Planning hierarchy

Planning Hierarchy









“Increase revenues!”

“We need to improve

company performance”

“Work faster, make

more units, forget

about quality”

“I need to see a

significant improvement

in this division’s profits”

Organization Goals

Types of plans










Frequency of use

Single use


Types of Plans

Organization Goals

Planning pro and con


Goals and plans for reaching goals provide a direction for effort

Planning can be contingent

Plans are needed to realize creative ideas


Planning may impede change

Planning isn’t possible in a dynamic environment

Plans can’t replace intuition and creativity

Planning doesn’t include major organizational changes

Planning: Pro and Con

Organization Goals

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