Global entertainment tourism
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Global Entertainment & Tourism PowerPoint PPT Presentation

Global Entertainment & Tourism. Meeting 9. Tourism. Largest global employer Travel communicates cultures Host and guest issues Visitor communications about countries Travel media - TV and magazine tours Role of terrorism in tourism economy. Entertainment.

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Global Entertainment & Tourism

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Global entertainment tourism

Global Entertainment & Tourism

Meeting 9


Tourism

Tourism

  • Largest global employer

  • Travel communicates cultures

  • Host and guest issues

  • Visitor communications about countries

  • Travel media - TV and magazine tours

  • Role of terrorism in tourism economy


Entertainment

Entertainment

  • US music industry accounts for 50% of global sales - $8 billion annual revenues

  • Film, TV shows and home video rentals to foreign markets doubled in 1990s

  • Blockbuster Entertainment Corp, Tower Records in most countries

  • Reader’s Digest in 19 languages

  • Cosmopolitan has 36 foreign editions


Global tv

Global TV

  • Cost of producing sit coms high

  • Audiences is fragmented

  • Indigenous programs with US values

  • US marketplace control

  • Cooperative vs competitive strategy for US an other culture exporters


Global music industry

Global Music Industry

Vivendi Universal Music Group (France)

  • 59 countries

  • Elton John, Cheryl Crow

    Sony (Japan)

  • CBS Records, Colubia, Epic, Nashville

  • Deline Dion, Ice Cube, Bob Dylan


Other music giants

Other music giants

EMI Group (UK)

  • Capitol, Virgin Records

  • Beattles, Rolling Stones, Spice Girls

    Warner Music (US)

  • Elektra, Atlantic, Reprise, Rhino labels

  • Madonna, Eric Clapton

  • Warner online music


Music giants

Music giants

BMG Entertainment (Germany)

  • Arista, REC, Ariola

  • Whitney Houston, Santana, Elvis, Sinatra

  • Alliance with Napster


Meeting 9

MTV

  • 139 countries

  • Global youth culture

  • Locally produced programs

  • Choose or Lose politics in US

  • Colonialism marginalizes indigenous artists

  • Major advertising vehicle for films & videos to teenage audience


Global broadcasting

Global Broadcasting

Motivations for operating

  • Enhance national prestige

  • Promote national interests

  • Attempt religious/political indoctrination

  • Foster culture

  • Sell advertising for multi-country products

  • Sell access to pay TV broadcasts


Role of radio

Role of Radio

BBC, VOA listenership among people who have few domestic options

  • Audiences in isolated areas choose CNN

  • Distrust of local media choose global radio

  • Domestic AM FM listeners growing

  • Potential for public diplomacy


Film industry

Film Industry

  • Major studio distribution

  • Independent film festivals

  • Golden Globe considerations

  • US outlets for authoritarian-made films

  • Technological advances

  • Made for video only


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