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TV… still the most effective medium

TV… still the most effective medium. On average, most adults still spend most of their media day watching TV. Source: IPA/Touchpoints1, All Adults, Av hours spent per day by media. The Media Democracy: Deloitte Survey Results.

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TV… still the most effective medium

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  1. TV… still the most effective medium

  2. On average, most adults still spend most of their media day watching TV... Source: IPA/Touchpoints1, All Adults, Av hours spent per day by media

  3. The Media Democracy: Deloitte Survey Results “TV was rated as one of the three most influential forms of advertising by 84% of the UK population”. “75% of consumers visit websites as a result of seeing an ad on TV”. “45% ranked online advertising as among the top 3 influencers on buying decisions”. Source: Deloitte/The state of the Media Democracy Survey, 2009

  4. Audience

  5. Audience Reach Daily 4.7 million Weekly 8.8 million Monthly 16.6 million Source: BARB/InfoSys, All Individuals, Mon-Fri 0600-0925 (Q1 2010)

  6. Commercial Channel PerformanceRanked by Size of AudienceIndividuals, M-F 600-925 ITV Breakfast is more than 5 times larger than the next commercial broadcaster at Breakfast time. Source: BARB/Infosys; Average 000s; M-F 600-925, 4Jan – 7Jul 2010

  7. Commercial Channel PerformanceRanked by Size of AudienceHw+Ch, M-F 600-925 ITV Breakfast is more than 3 times larger than the next commercial broadcaster at Breakfast time. Source: BARB/Infosys; Average 000s; M-F 600-925, 4Jan – 7Jul 2010

  8. Popular with all AgesAdults Source: BARB/Infosys – Audience Profile, Base: All Adults. Q1 2010; Weekday only

  9. Wide Mid-Market AppealAdults Source: BARB/Infosys – Audience Profile, Base: All Adults. Q1 2010; Weekday only

  10. ITV Breakfast is a rich Source of Primary Household Shoppers Source: BARB; Audience Profile; M-F 600-925; Base: Adults, Jan–7th July 2010

  11. ITV Breakfast Vs Other Media Average Reach

  12. Average Daily ReachITV Breakfast v NewspapersHW+CH Source: BARB/Infosys; TGI 2010 Q1, A.I.R (Almost Always/Quite Often)

  13. Average Daily ReachITV Breakfast v NewspapersADULTS Source: BARB/Infosys; TGI 2010 Q1, A.I.R (almost always/quite often)

  14. Average Weekly ReachITV Breakfast v RadioAll Individuals Source: BARB/Infosys; Rajar Quarterly Listening Report (Av Wkly Reach)

  15. Research Proving The Effectiveness Of GMTV

  16. Compelling Argument for Breakfast All Television Is Not The Same First Impressions Special relationship with viewers – association with ITV Breakfast brand values Highest ad recall of any daypart ITV Breakfast Works Shopping Span Immediately prior to heaviest period of FMCG purchasing Most efficient broadcaster for generating FMCG sales

  17. Most efficient Broadcaster for generating FMCG sales

  18. New research study using ‘state of the art’ Neuroscientific procedures that enable us to look inside the human brain and assess the level of response to advertising. Breakfast Brain Waves • Measures activity levels in parts of the brain that have great relevance to marketing communications. • Measures receptiveness of the brain at certain key times of day. For more information, please contact: steve.elliott@gm.tv

  19. Neuroscience proves that consumers are more likely to remember, like & understand advertising if they see it at breakfast-time

  20. Second wave of Neuroscience research following Breakfast Brain Waves Brainbox Measures brain responses in parts of the brain during Appointment to View Programmes(AVP) For more information, please contact: steve.elliott@gm.tv

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