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RAJAR Press Conference Data Release – Quarter 3, 2006 October 26, 2006

RAJAR Press Conference Data Release – Quarter 3, 2006 October 26, 2006. DTV, Internet and DAB listening. % Adults. ever listen to radio via the TV. At least once a week Less than once a week. of listening via DTV. Frequency. Are. people listening to radio via the Internet?.

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RAJAR Press Conference Data Release – Quarter 3, 2006 October 26, 2006

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  1. RAJAR Press Conference Data Release – Quarter 3, 2006 October 26, 2006

  2. DTV, Internet and DAB listening

  3. % Adults ever listen to radio via the TV

  4. At least once a week Less than once a week of listening via DTV Frequency

  5. Are people listening to radio via the Internet?

  6. At least once a week Less than once a week of listening via the internet Frequency

  7. % Adults who own a DAB set at home

  8. Radio hours Digital only radio reach (000s) Digital only radio hours (000s) Listening to digital only services All adults 15+

  9. % Adults ever listen to radio via their mobile phone

  10. Mp3 player ownership (base: all adults 15+) Use of mp3 player for podcasting (base: owners of mp3 players) MP3 players ownership and use for podcasting

  11. The ‘Digitally Enabled Universe’ remains stable at 54% of the UK population (26.7m) • Q3 delivered record figures for digital-only stations’ weekly reach and total hours. Their weekly reach increased by 4% compared with Q2 and 17% year on year. Their total hours increased by 3.5% compared with Q2 and 15% year on year. • Although in slight decline quarter on quarter, listening to the radio via DTV is up by 10% year on year and listening via the internet is up by 13% year on year. • Listening to the radio via mobile phone is stable at 9.7% of mobile phone owners (7.1% of the adult population). • 26.1% (25.8% in Q2) of adults own an mp3 player (13m) – including over half of 15-24s (51.8%) • Data on podcasting is released on RAJAR for the second time. 2m (15.2% of mp3 player owners) use their mp3 player to listen to podcasts – a rise from 1.9m (14.8%) in Q2.

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