Forming Impressions of Others:. A Classroom Demonstration. Introduction. This demonstration was created by Jackson (2000) and is based on an actual study by Hamilton and Gifford (1979). Instructions.
A Classroom Demonstration
Group A (n = 26 members) owner.
18 positive statements
8 negative statements
9:4 ratio of positive to negative statements
Group B (n = 13 members)
9 positive statements
4 negative statements
9:4 ratio of positive to negative statementsDebriefing