A Model of E-learning Uptake and Continued Use in Higher Education Institutions

1. A Model of E-learning Uptake and Continued Usein Higher Education Institutions Nakarin Pinpathomrat, Lester Gilbert, Gary B Wills School of Electronics and Computer Science, University of Southampton, Southampton SO17 1BJ, UK

2. Outline • Motivation and areas of focus • Factors affect the uptake of E-learning • Factors affect the continued use of E-learning • A model of E-learning uptake and continued use • Conclusions

3. Motivation and areas of focus • An investment of E-learning in HEIs around the world • Problem of E-learning in HEIs • Low a low uptake of E-learning amongst students • High E-learning dropout rate • Areas of focus • What factors affect the uptake of E-learning? • What factors affect the continued use of E-learning? • What is the model of uptake and continued use of E-learning? • How well the proposed model predict and explain the phenomenon?

4. Factors affect the uptake of E-learning UTAUT model Theory of reasoned action (TRA) Keller’s ARCS

5. Factors affect the continued use of E-learning TRA Expectancy Disconfirm theory

6. A proposed explanation model

7. A proposed prediction model

8. Conclusion • Problem • Solution • New contibution

9. Thank you very much for listening