Promoting the uptake of e books in uk further and higher education
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Promoting the uptake of e-books in UK further and higher education. Linda Bennett. Promoting uptake of e-books: Objectives. To ensure that e-books are taken up and exploited as fully and as soon as possible in HE and FE

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Promoting the uptake of e books in uk further and higher education

Promoting the uptake of e-books in UK further and higher education

Linda Bennett


Promoting uptake of e books objectives

Promoting uptake of e-books: Objectives

  • To ensure that e-books are taken up and exploited as fully and as soon as possible in HE and FE

  • To define the role of all stakeholders in ensuring that e-books can be readily discovered and accessed

  • To recommend means by which e-books can be promoted effectively across HE and FE sectors


Promoting uptake of e books focus output

Promoting uptake of e-books: Focus / Output

  • The focus is on short term, practical measures

  • Output will be a formal written report and a practical guide

  • Case studies will be included

  • Longer term issues may also be considered


Promoting uptake of e books terms of reference 1

Promoting uptake of e-books: terms of reference (1)

  • To assess the demand for e-books within the sector and at institutional level

    • Industry overview, looking at specific types of service

    • Broad perceptions of the “e-book experience”

    • Assessment of current demand in UK HE and FE, including factors impacting on demand and use

    • Review of current barriers: technological, legal, economic, organisational, cultural


Promoting uptake of e books terms of reference 2

Promoting uptake of e-books: terms of reference (2)

  • An assessment of e-book distribution

    • Review of existing barriers within the supply chain that influence purchasing and acquisition, including search / discovery mechanisms and metadata issues

    • Summary and evaluation of the mechanisms by which users may discover and make use of e-books – e.g., OPACs, MLEs, publisher web sites.

    • Identification of examples of good practice / recommendations for new approaches


Promoting uptake of e books terms of reference 3

Promoting uptake of e-books: terms of reference (3)

  • Promotion of e-books within the sector

    • Assessment of the promotional strategies of publishers, booksellers and other intermediaries – e.g., content aggregators.

    • An analysis of approaches to e-book promotion within institutions / groups – e.g., library consortia

    • Appraisal of current promotional or awareness-raising programmes of key professionals in sector

    • Examples of best practice for all of above


Promoting uptake of e books terms of reference 31

Promoting uptake of e-books: terms of reference (3)

  • Promotion of e-books within the sector (cont.)

    • Production of a promotions plan at a national and sectoral level, with suggested models for individual institutions to adopt – Practical Guide

    • Recommended roles for all key stakeholders - publishers, booksellers, librarians and academics – for the effective marketing of electronic books within the academic community – Formal Report


Promoting uptake of e books

Promoting uptake of e-books

How Gold Leaf will address the project


Promoting uptake of e books the project team

Project Leader

Project Adviser

Librarian Adviser

Panel Leaders

Linda Bennett

Professor David Smith

Dr. Monica Landoni

Andrew Weinstein

Michael Holdsworth

Brian Green

Huw Morris

Promoting uptake of e-books: the project team


Promoting uptake of e books panel topics

Panel A. E-book technology and applications – led by Andrew Weinstein

Panel B. Publishing, marketing and distribution of e-books and related issues – led by Michael Holdsworth

Panel C. Supply chain, metadata and related issues – led by Brian Green

Panel D. E-books from a teaching and learning perspective: current views & future requirements – led by Huw Morris

Promoting uptake of e-books: Panel Topics


Promoting uptake of e books sources of information

Promoting uptake of e-books: sources of information

  • Literature search

  • Unpublished primary research

  • Two student projects

  • Conferences

  • Primary research – librarians in HE / FE sectors

  • Templeton College input

  • Feedback


Promoting uptake of e books help requested 1

Promoting uptake of e-books: help requested (1)

  • Contact name(s) and contact details of people in your organisations able / willing to help

  • Contact name(s) and contact details of people in related organisations (aggregators, etc.)

  • Any company specific information you have – research, statistics, overall strategic approach

  • Details of any customer feedback you may have collected


Promoting uptake of e books help requested 2

Promoting uptake of e-books: help requested (2)

  • Details of your existing or intended approaches to marketing of e-books, with specimen materials if possible

  • Access to websites if password required

  • Some sample HE / FE e-book material

  • Details of software / hardware issues / experiences you have recorded / of which you are aware


Promoting uptake of e books help requested 3

Promoting uptake of e-books: help requested (3)

  • Details of any classification / cataloguing / metadata issues you have recorded / of which you are aware

  • Details of any systems issues you have recorded / of which you are aware

  • Particularly helpful contacts – academics and librarians – in HE and FE


Promoting the uptake of e books in uk further and higher education

“If [Publisher X] were to stop messing around with worthless projects, they might produce more usable, better quality texts”

Professor X, University of Southampton


Promoting the uptake of e books in uk further and higher education

Promoting the uptake of e-books in UK further and higher education

  • Linda Bennett


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