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Social defibrillator

Social defibrillator. There is life beyond purchase. Hyperconsumption is killing the planet We have 3,000 to 4,000 objects in our homes, 15 times more than our grandparents Retail is two-thirds of GDP (USA – 2011). http://www.flickr.com/photos/st3f4n/3681491833/sizes/z/in/photostream/.

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Social defibrillator

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  1. Social defibrillator Thereislifebeyondpurchase

  2. Hyperconsumptioniskillingtheplanet • We have 3,000 to 4,000 objects in our homes, 15 times more than our grandparents • Retail is two-thirds of GDP (USA – 2011) http://www.flickr.com/photos/st3f4n/3681491833/sizes/z/in/photostream/

  3. Access trumphsownership "The role of the property is undergoing a radical transformation” “Our social status now depends more on access than on property“ http://www.amazon.com/The-Age-Access-Hypercapitalism-Experience/dp/1585420824 - Jeremy Rifkin

  4. Varietyisgreat! Right? … but I can only BUY it :( http://www.flickr.com/photos/epsos/4444576795/sizes/z/in/photostream/

  5. Whyalternatives are SO complicated? http://www.flickr.com/photos/carcanofrancesco/4671632559/sizes/o/in/photostream/ Ownphoto

  6. Itmakessenseformanyobjects!! A tent? A custome? http://www.flickr.com/photos/dboz/5133581814/sizes/z/in/photostream/ http://www.flickr.com/photos/avlxyz/10350658/

  7. NOW WATCH THE VIDEO!Checkthe VIDEO PITCH at theproject pagehttp://planet.globalsustainabilityjam.org/gsusj12/project/social-defibrillatorVLC PLAYER recommended

  8. Howdoesitwork?

  9. Social Defibrillator

  10. Social Defibrillator • Action/performance by local ambassadors • Awareness generation by shock • Diagnosis and sign-up

  11. Pacemaker

  12. Pacemaker • Platform with alternatives to traditional purchase • Second hand • Rental • Group purchase (shared ownership) • Sharing • Aggregates existing initiatives

  13. Registration of objects • Automatic • Viastandardized open API (forexistinginitiatives) • WhenyoubuywithVisaShareitisautomaticallyuploaded • Manual • ViaplatformWebsite • Viamobilephoneapplication (barcodescanning)

  14. Search & Access • Manageyourprofile, networks and objects • Checkyourhealth status

  15. Search - Browser plug-in • Providesyouralternativesfromyour local node(first) and the global networkwhensearching

  16. Search - Mobile phoneapp • Similar tohttp://whyown.it concept • Checkhttp://vimeo.com/47189780 • Social Defibrillatorprovideslargeraggregatedoffer (notonly “friends silo” butalsoother 2nd hand, rental, etc. fromexistingbusinesses and collaborativeconsumptioninitiatives)

  17. Actors • External • Consumers and prosumers • Existing collaborative consumption initiatives • Existing retail, rental and second hand shops • Internal • Central coordination • Local nodes (ambassadors)

  18. Distributednetwork of local nodes http://lasindias.org/the-p2p-mode-of-production/

  19. Distributednetwork of local nodes • Knowledge commons + distributed networks + high productivity on a small scale = virtual macrospaces of abundance + micromarketsof production and services • What defines a distributed network is the ability to extract any node without cutting off any other, which means no node can filter information on its own. • If any group of centralizing nodes produces scarcity — through democratic or authoritarian means — distributed networks turn decentralized pluralism into distributed diversity. • Communication between peers has its own logic. http://lasindias.org/the-p2p-mode-of-production/

  20. Toolkitforambassadors • A node can be createdwithsufficientcriticalmass at local level (mostlyontheofferside): prosumers, collaborativeconsumptionprojects (mostlysiloed), retails (big and small), etc. • Commonsknowledge: Documentation (creativecommonslicense) and tools (open source) are providedfor free • Additionalpaid training forambassadorsavailable

  21. Team • Itziar Pobes • Albert Cañigueral • MartíCot • Milena Samos • Elena Minguela

  22. Social defibrillator Thereislifebeyondpurchase

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