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Video – essential for travellers

Video – essential for travellers. Armands Slokenbergs Latvian Tourism Development Agency 07.02.2013. Brand. Attēla izmēri 430 x 670 px. Latvia. Best Enjoyed Slowly. Our promise to a visitor to Latvia is.

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Video – essential for travellers

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  1. Video – essential for travellers Armands Slokenbergs LatvianTourismDevelopmentAgency 07.02.2013.

  2. Brand Attēla izmēri 430 x 670 px

  3. Latvia. Best Enjoyed Slowly Our promise to a visitor to Latvia is That Latvia is a place, where having arrived, you have the opportunity to change the tempo of your life, to relish unhurried leisure experiences, thereby savour new experiences, allowing you to aspire to harmony and reveal your true inner values. Unhurried leisure in Latvia • is an invitation to stay longer and return is a compact use of your time that encourages you to stay • is a way of experiencing the best things in Latvia is a product created by Latvian tourism Target groups Tourists who enjoyunspoiltnature, the sea and coast • Active leisure, observing sustainability principles Tourists who demand high quality entertainment Clean and well kept rather than wild nature 3

  4. Production Attēla izmēri 430 x 670 px

  5. Requirements • Tonality related to the brand values • Targeted to • Market and language • Traveller groups • Tourism professionals • Internal marketing for the new brand • Demonstration of products, destinations and mix of them • Technical quality adaptable to any platform (HD) • Timingfor shooting(seasons, events etc.)

  6. Target groups • Russia, Germany, Scandinavia and Baltic states • Silver age, Middle age, Families

  7. Destinations • Variety of destinations representing tourism products

  8. For tourism professionals • Interactive presentation • Multi language • Latvia. Best Enjoyed Slowly • Latvian top 10 tourist destinations/attractions • Culture • Nature • Events • Wellness • Business tourism • Medical

  9. Applicationanddistribution Attēla izmēri 430 x 670 px

  10. Advertising campaigns

  11. Advertising campaigns

  12. Exibitions and interactive games

  13. Promotion

  14. Video banners

  15. Results More than 20 sets of videos Acknowledgments for video and the brand itself Successful internal marketing Views: 57 211 (2012) Downloads/integrations: 619 (2012)

  16. Local video 17

  17. www.tava.gov.lv

  18. Let’s share good videos!Latvian Tourism Development AgencyBrīvības iela 55, RīgaTel. 67229945E-pasts: info@latvia.travelwww.tava.gov.lvwww.latvia.travelwww.greetingsfromlatvia.lv

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