S OLO M OJO : Bicycle Enhancements

1. SOLOMOJO: Bicycle Enhancements EdacheryRandheer

2. SoloMojo: Bicycle Enhancements • Outline • Introduction of issues and problems. • Existing Systems and Designs / Inspirations • My Design Solution • Implementation Plan ( Revenue Sources/ Potential Partners ) • How it is different from existing systems • How it addresses the above mentioned issues and problems • Evidence of Long Term Sustainability

3. Primary Issues & Concerns People Health Unpredictability Risk The poor reported often being sick. Among the surveys cited by Banerjee and Duflo (2006), no surveys yielded an average 'percent of household members sick' (in the month before the survey) of below 10%, and many reported rates above 25% • The poor often lacked access to basic infrastructure, and as with assets, there was large variability among households around the world. • A large proportion of the population in developing countries live on under $1 or $2 per day. The poor spend a large proportion of their incomes on food, may lack access to basic infrastructure, and own few productive assets. • Banerjee and Duflo (2007) argue that what often separates the 'middle class' (which they define as living on between $2 and $10 per day) from the poor in developing countries are steady well-paying jobs, not greater success at running small businesses

4. The role of the Bicycle “ There is a simple solution that can put schools and clinics within reach, increase the loads that can be carried to market, allow the small vendor to reach more potential customers, or radically increase the number of patients a rural health care worker can reach in a day: the bicycle. ” “In addition, providing a few simple tools, teaching bicycle repair skills, and helping start a shop with an initial small stock of used bicycles can create an entrepreneurial opportunity that lifts a family out of poverty, or provides a steady stream of income for a small local nonprofit.”

5. WorldBike Prototype Global Cycle Solutions Madsen Fashion bike Existing Systems & Designs / Inspirations

6. SoloMojo Design Solution An integration of multiple design projects. Focusing on maximum utility and capacity in storage compartments, and making the allowance for other features and enhancements.

7. Implementation Plan Production Distribution The aim is to partner up Global Cycle Solution ( distributor of the bicycle charger ) and gain access to their market. This allows for the sale of the SM design. Which is further enhanced by the fact that it has made allotments for other GCS products. Additionally, we can partner up with charities other than World Bike ( since they have their prototype ), and market it accordingly The project will follow the example set by other organizations which are viable because they entail minimum costs, especially with regards to raw materials and production processes - " Key parts are made to specifications in India, Taiwan, the Czech Republic and China by companies that also produce components for the less sturdy Third World models. All bicycle assembly takes place in Zambia. " These cost saving measures can be translated to customer in the form of an affordable retail price.

8. Unique Selling Points New design provides greater scope for capacity while remaining aesthetically pleasing. As mentioned earlier, the design isn't revolutionary but the need definitely exists for such a product / service. World Bike has its own product , but that's one bike charity out of over 20. GCS plays a major role because it has a massive list of suppliers and contacts, and is one of the largest operators within the industry. Rather than attempting to run this by oneself, the fact that this is charity will encourage collaboration and integration with other organizations. As opposed to other industries, the main goal is to serve the end user, and so little is expected in the manner of red tape or competitiveness.

9. Intended Use & Effects Mobility for the People Mobility for Health Mobility for Social Enterprise Mobility for Microfinance

10. Feasible and viable, both commercially and socially. • The material required is cheap as is the design process. • The presence of so many specialized organizations represents a perfectly viable opportunity for B2B commerce. • Charities aside, bicycles are already one of the dominant means of transport in Africa so this presents a viable market opportunity to sell enhancements, rather than new bicycles itself. • And that represents a legitimately feasible opportunity for B2C commerce as well. So the market definitely exists. Evidence of Long Term Sustainability

11. Conclusion Questions and Thoughts ?