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Share-My-Toys Membership Marketing Plan. Billy Dinkel. Success Metrics. Sell 200 memberships per year Maintain high customer satisfaction Develop indirect earnings Interest on membership monthly payment program Sales of used, out-of-date equipment. Market Summary. Maximum memberships: 800

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Share my toys membership marketing plan

Share-My-Toys MembershipMarketing Plan

Billy Dinkel


Success metrics
Success Metrics

  • Sell 200 memberships per year

  • Maintain high customer satisfaction

  • Develop indirect earnings

    • Interest on membership monthly payment program

    • Sales of used, out-of-date equipment


Market summary
Market Summary

  • Maximum memberships: 800

  • Current memberships: 218

  • Current members live in:

    • Montpelier, ID

    • Soda Springs, ID

    • Fish Haven, ID


Additional target locations
Additional Target Locations

  • Preston, ID

  • Logan, UT

  • Afton, WY


Product definition
Product Definition

  • Membership in Share-My-Toys provides the following services:

    • Unlimited use of equipment

    • Free service, maintenance, and replacement of equipment

  • Membership lasts for three years


Competition
Competition

  • Retail recreational equipment stores

  • Recreational equipment rental company


Overcoming disadvantages
Overcoming Disadvantages

  • Institute low-interest monthly payment program

  • Open distribution centers in more cities


Advertising
Advertising

  • Local radio

  • Local TV

  • Local newspaper

  • Advertisement mailers


Public relations
Public Relations

  • Organize public ATV and dirt-bike safety courses

  • Participate in local outdoorsman radio talk shows


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