Bringing About Cultural Change Among Providers

1. Bringing About Cultural Change Among Providers Dr. B. Postl CEO Winnipeg Regional Health Authority February 9, 2007

2. Wait Times – Nature of Recommendations • Wait time report focused on two major areas: • Research • Management techniques and innovation, including information technology

3. How Does Culture Impact Wait Times? • Culture:  is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behavior -- an abstract "mental blueprint" or "mental code."

4. Importance of culture • Without a movement that changes attitudes, assumptions and patterns of behaviour of the leaders, managers, and providers of care (that is, a change in culture) concrete measures are unlikely to succeed.

5. Why is culture important? • As health care professionals, our ‘culture’ impacts on how we deliver services, how we interact with other professionals in the system and most importantly, the relationship that we foster between ourselves and our patients. • Shaped – in part – by our professional roles and responsibilities….. • ….. with no universal ‘culture’ among health care professionals.

6. Focus on Physicians • The community of health care professionals is comprised of diverse groups of individuals, each with important roles in the overall delivery of health care • Physicians represent only one component of health care providers – but are in a unique position within the system

7. Why Focus on Physicians? • Degree of their influence within the health care system. • Their independence compared to other service providers. • Relationship with patients.

8. Physicians’ Role in System • Perceived as ‘gatekeepers’. • Autonomous. • Powerful position – able to support or resist change.

9. Physicians as Agents of Change • Physicians are key in ensuring that system transformations that will support improved patient access to care are are successful. • Occurring NOW! Many contributing to change processes that are impacting access generally and wait times specifically. • Provinces that have had success in this area have done so with champions.

10. Physician Associations, Regulatory Bodies and Schools • Changes proposed will impact the entire health care system. • “ Forces of change are seldom as strong as the forces against change.” • Extent to which those changes are embraced and accepted depend – in large part – on physician reaction. • These organizations have considerable role in determining direction of change and facilitating acceptance of change.

11. Changes proposed in Wait Time Report • Recommended changes will produce ‘system transformation’ - and will result in improved efficiency throughout health care system. • However, cannot be successful without advice and input from medical community – associations, regulatory bodies, educators.

12. Physicians Influence Acceptance of Change • All participants in health care system have duty to promote system change that contributes to quality care

13. Cultural Enablers – Facilitated by several forces • Medical education must incorporate concepts of timely access, efficient high quality care and equity of access as critical values into curriculum • Regulatory bodies must ensure minimum standards of competency of all providers • Associations must be proactive in seeking input.

14. Recommendations within this Context • Develop base for receiving advice from health professionals. • Colleges establish professional/ethical standards to monitor mgt. of wait times. • Faculties of Medicine develop curricula that support changing health care systems and that recognize changing expectations of physician competencies • Re-define clinical roles to enable health care professionals to work at full potential and to suggest economical and sustainable innovations in health care.