1 / 4

Step 4. Formulate, Evaluate and Record Alternative Courses of Action

Step 4. Formulate, Evaluate and Record Alternative Courses of Action. Identify and Evaluate Alternatives. Use quantitative ( breakeven, market potential ) and qualitative criteria ( goodwill, customer satisfaction ) Use same criteria across all alternatives.

lacey
Download Presentation

Step 4. Formulate, Evaluate and Record Alternative Courses of Action

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Step 4. Formulate, Evaluate and Record Alternative Courses of Action

  2. Identify and Evaluate Alternatives • Use quantitative (breakeven, market potential) and qualitative criteria (goodwill, customer satisfaction) • Use same criteria across all alternatives

  3. Criteria For Evaluating Alternatives • Cost / BEP / Profitability • Market / Sales Potential • Ability to Meet Corporate Objectives • Competitive Reaction • Other Strengths / Weaknesses • Competitive Advantage • Access to Market • Timing • Gut Feeling About Success

  4. Identify and Evaluate Alternatives • Diaper Rash • Special Occasions • Head on

More Related