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THE POWER OF WORDS

P7. THE POWER OF WORDS. TEAM 2 Noor Valerie Siti Shameera Mysara. OBJECTIVES. To position Comfort Airways as a top service oriented airline for business and leisure travellers within 4 months. Will measure through feedback about our service. Big idea.

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THE POWER OF WORDS

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  1. P7 THE POWER OF WORDS TEAM 2 Noor Valerie SitiShameeraMysara

  2. OBJECTIVES • To position Comfort Airways as a top service oriented airline for business and leisure travellers within 4 months. • Will measure through feedback about our service.

  3. Big idea It’s worthwhile to pay for friendly and efficient services on the plane to enhance overseas experiences.

  4. Top airlines for business travelers • Emirates • Qatar Airways • Singapore Airlines

  5. Singapore Airlines

  6. Qatar Airways

  7. Emirates

  8. Top budget airlines • Jetstar Asia • Tiger Airways • Airasia

  9. Jetstar

  10. Demographics of business travelers Age: 30-70 Gender: Male and Female Middle to high income Would prefer service Fast free ways Requires tools that fit the usually tight schedule Psychographics of leisure travelers

  11. Demographics of leisure travelers • Age: All ages • Gender: Male or female • Middle to high income Psychographics of leisure travelers • Seek for something worth their money • Rely on recommendation by friends or family • Likely to do their own research before choosing an airline to travel with • Prioritize comfort

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