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Nike vs. Adidas

Nike vs. Adidas. Analysed By Shailesh Pawar ACL-II Business. Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an Athlete. Adidas To be the leading sports brand in the world *Impossible is itself I'm Possible. Mission Statements.

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Nike vs. Adidas

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  1. Nike vs. Adidas AnalysedBy ShaileshPawar ACL-II Business

  2. Nike To bring inspiration and innovation to every athlete* in the world* If you have a body, you are an Athlete. Adidas To be the leading sports brand in the world *Impossible is itself I'm Possible. Mission Statements

  3. Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity History

  4. Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas Finance Head Of Adidas-group: Robin J. Stalker CEO Of Adidas Brand: Erich Stamminger Global Operations Head Of Adidas-group: CEO Of Adidas-group: Herbert Hainer Glenn S. Bennett Key Leaders

  5. Nike Athletic Shoes Apparel Sports Equipment Accessories Adidas Footwear Sportswear Sports Equipment Industry / Products

  6. Nike Running Footwear Clothing Golf Footwear Clothing Soccer Footwear Clothing Adidas Sport Performance Footwear Sport Style Clothing Market Segments

  7. Nike Premium Price Strategy Sponsorship Agreements No Manufacturing Adidas Premium Price Strategy Sponsorship Agreement Competitive SALES Strategy

  8. Nike Outsourcing Adidas Implementation of Joint Operating Model in Europe Core Competencies

  9. Nike AUNDH F.C. ROAD J.M.ROAD Adidas AUNDH F.C. ROAD J.M. ROAD FAMOUS OUTLATES, PUNE

  10. Nike Adidas Overall Ratings (10 Ratings) Overall Ratings (23 Ratings) Competitive Advantages

  11. Nike MIDDLE CLASS PREMIUM CLASS AGE GROUP 03-15 YR’S 15-35 YR’S 35-60 YR’S 60-80 YR’S Adidas MIDDLE CLASS PREMIUM CLASS AGE GROUP 03-15 YR’S 15-35 YR’S 35-60 YR’S 60-80 YR’S Consumers

  12. PRICE COMPARISON Nike • Rs 1300 - Rs 2599 • Rs 2600 - Rs 3599 • Rs 3600 - Rs 4799 • Rs 4800 - Rs 11999 Adidas • Rs 1500 - Rs 2599 • Rs 2990 - Rs 3599 • Rs 3790 - Rs 4799 • Rs 5800 - Rs 13999

  13. Nike Adidas New Balance Athletic Shoe, Inc PUMA AG Rudolf Dassler Sport Adidas Nike Amer Sports Corp Callaway Golf Company Tough Competitors

  14. Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate SWOT- Analysis(Strengths)

  15. Nike Male Dominate Executive Board Labor Costs Adidas Male Dominate Executive Board Weaknesses

  16. Nike Growth in Men’s Footwear Recent Growth in US Market Share Adidas Grow Reebok men Continue Partnership Development Opportunities

  17. Nike Under Armour Economy Adidas Economy US Market share shrank 2009 Threats

  18. Nike Rs 1300 - Rs 2599 Rs 2600 - Rs 3599 Rs 3600 - Rs 4799 Adidas Rs 1500 - Rs 2599 Rs 2990 - Rs 3599 Rs 3790 - Rs 4799 Buyer Power In Pune

  19. Nike 1995: Bauer 2002: Hurley International 2003: Converse 2004: Starter Brands 2008: Umbro Adidas 2005: Reebok Acquisitions

  20. Adidas BEST Nike BETTER Recommendations

  21. THANK YOU !

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