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Nike vs. Adidas

Nike vs. Adidas. Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker. Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete. Adidas To be the leading sports brand in the world *Impossible is Nothing

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Nike vs. Adidas

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  1. Nike vs. Adidas Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker

  2. Nike To bring inspiration and innovation to every athlete* in the world* If you have a body, you are an athlete Adidas To be the leading sports brand in the world *Impossible is Nothing http://www.youtube.com/watch?v=EPO20PkSztE Mission Statements

  3. Nike 1964: Bowerman/Knight 1970: Waffle Iron 1972: Swoosh 1980’s: Sport Celebrity Endorsement & Growth Adidas 1920’s-30’s: Dassler 1954: Soccer 1960: 3-Stripe 1984: Summer Olympics & Mainstream popularity History

  4. Nike Chairman of the Board: Phil Knight CEO Nike: Mark Parker CFO: Don Blair President Nike Brand: Charlie Denson Global Operations: Gary M. DeStefano Adidas CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett Key Leaders

  5. Nike Athletic Shoes Apparel Sports Equipment Accessories Adidas Footwear Sportswear Sports Equipment Industry / Products

  6. Nike NIKE Five Subsidiaries Cole Haan Converse Hurley International NIKE Golf Umbro Adidas Adidas Two Subsidiaries Reebok TaylorMade Business Structure

  7. Nike Sport Performance Adidas Sport Performance Sport Style Market Segments

  8. Nike Premium Price Strategy Sponsorship Agreements Adidas Premium Price Strategy Competitive Strategy

  9. Nike Adidas Implementation of Joint Operating Model in Europe Core Competencies

  10. Nike Adidas Distinctive Competencies

  11. Nike Adidas Competitive Advantages

  12. Nike Adidas Industry Trends / Key Issues

  13. Nike Adidas 2009: International Day of Peace 2009: DJSI Winner Global Issues

  14. Nike Adidas International Ethical Issues

  15. Nike Nike.com United States: 25,000 Retailers International: Distributors, Licensees, and Subsidiaries Adidas Sales Strategy

  16. Nike Adidas Key Customers

  17. Nike Adidas Puma Nike Key Competitors

  18. Nike Swoosh Logo Innovative Technology Focus LIVESTRONG Campaign Niketown Adidas 3-Stripe Logo Purchased Reebok to gain presence in North America Leader in Corporate Responsibility & Sustainability Buyer Loyalty SWOT- Strengths

  19. Nike Male Dominate Executive Board Adidas Male Dominate Executive Board SWOT- Weaknesses

  20. Nike Adidas Grow Reebok men Continue Partnership Development SWOT- Opportunities

  21. Nike Adidas SWOT- Threats

  22. Nike Adidas Porter’s – Product Substitution

  23. Nike Adidas Porter’s – Rivalry

  24. Nike Adidas Porter’s – Buyer Power

  25. Intense competition among suppliers keeps manufacturing costs low Porter’s – Supplier Power

  26. Nike Adidas Porter’s – Threat of Entry

  27. Nike Adidas Financial Analysis

  28. Nike Adidas Ratio: 2

  29. Nike Adidas Ratio: 3

  30. Nike Adidas Ratio 4

  31. Nike 2008: Umbro Adidas 2005: Reebok Acquisitions

  32. Nike 2007: Starter to Iconix Brand Group 2008: Bauer Hockey to Kohlberg & Co Adidas Divestitures

  33. Nike Adidas Current Events

  34. Nike Adidas Sustainability

  35. Nike 2007: LIVESTRONG Challenge http://www.youtube.com/watch?v=RDfCTJQTpXs 2009: Profitable Stock Split 2 for 1 Adidas 2009: Business Realignment 2009: Sold $15.7 million shares of stock Strategy/Strategic Changes

  36. Nike Adidas Recommendations

  37. Nike Adidas M

  38. Adidas – Impossible is Nothing. (2006, May 10). YouTube video posted by sktube. Retrieved November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Fool.com. LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs Bibliography

  39. Bibliography

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