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Trustworthy Browsing

Ian Moulster Software + Services Lead Microsoft Ltd. Trustworthy Browsing. Evolution Brings Great Possibilities. Web 2.0 provides significant benefits to the user and web publishers JavaScript, mashups and Active X provide functionality and versatility Extends the web Content syndication.

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Trustworthy Browsing

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  1. Ian MoulsterSoftware + Services Lead Microsoft Ltd Trustworthy Browsing

  2. Evolution Brings Great Possibilities • Web 2.0 provides significant benefits to the user and web publishers • JavaScript, mashups and Active X provide functionality and versatility • Extends the web • Content syndication

  3. …but also brings great responsibility • Data Governance & Regulations • Shifting attack vectors • Cybercriminals continue to innovate and diversify • Inadequate security and privacy reviews and processes • Growth in ecommerce depends on consumer trust • Trust is being tarnished by breaches and cybercrime • Trust is undermined by less than transparent collection of data and inadequate privacy protection • Unknown accountability between 1st party publishers of 3rd parties • Potential backlash & heightened consumer concerns

  4. Third Party Content Serving • The way web 2.0 works, and provides value to the user and web site • Funds the “free” internet • Over time, users’ history and profiles can unknowingly be aggregated • Long-standing confusion about calls vs “tracking cookies” • Unclear accountability with third party security & privacy policies • Increasing incidence of malvertising Woodgrovebank.com Tailspin.com Southridge1-1.com Farbrican.com adventureworks.com Litware-bulk.com Example.com Contoso.com 5 User Visits Unique Sites 41 7 2 8 3 6 1 1 Prosware-sol.com 3rd party Syndicator Web server

  5. Trustworthy BrowsingSocial Engineering, Browser & Site Exploits • Social Engineering & Exploits • Reduce unwanted communications • Freedom from intrusion • International Domain Name Anti-Spoofing • Pop-up Blocker in IE6 • Increased usability • Browser & Web Server Exploits • Deceptive websites, malicious code, fraud, identity theft • Protection from harm • Secure Development Lifecycle • Extended Validation (EV) SSL certs • SmartScreen® Filter • Domain Highlighting • XSS Filter, DEP/NX • ActiveX Controls Lockdown • Choice and control • Clear notice of information use • Control of information • User-friendly, discoverable notices • P3P-enabled cookie controls • Delete Browsing History • InPrivate™ Browsing & Blocking

  6. Trustworthy BrowsingDelete Browsing HistoryInPrivate™ BrowsingInPrivate™ Blocking 6

  7. Delete Browsing History More Granular Control & Utility Can Preserve Favorite Data while deleting all other data retained by the browser

  8. InPrivate • InPrivate Browsing • Enables “leave no tracks” locally (cookies, cache & history) • Value when shopping for gifts on a shared PC. • InPrivate Blocking • Helps to put users in control of their info to third-party sites. • Assess, on an ongoing basis, user exposure to third-party content. • Helps to prevent information disclosure by automatically blocking high-frequency third-party content from sites users visit. 8

  9. InPrivate is On InPrivate Browsing prevents Internet Explorer from storing data about your browsing session. This includes cookies, temporary Internet files, history, and other data. Learn more about InPrivate

  10. InPrivateTM Blocking Analyzes third parties who are in a position to aggregate user profiles Enhances choice and control on the sharing of data

  11. InPrivateTM Manual Block • Users can exercise choice • Allow content being served and possible info disclosure • Block content and help prevent info disclosure

  12. InPrivateTM Blocking Settings Provides information by the third party to the consumer to help them make an informed allow or block choice

  13. InPrivateTM Blocking Settings Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

  14. InPrivateTM Blocking Settings Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

  15. Summary • IE 8 through our broad set of security and privacy technologies helps to put the user in control over their personal information & privacy. • IE 8 allows users to have notice and choice over information that is shared with third-party sites. • IE 8 helps to preserve online trust & peace of mind. • InPrivate provides vehicles for publishers and advertisers to communicate their value to consumers 28

  16. For more information • IE 8 Feature Overview www.microsoft.com/ie8 • IE 8 blog http://blogs.msdn.com/ie • IE 8 Readiness Toolkit http://www.microsoft.com/windows/internet-explorer/beta/tech-resources.aspx • IE 8 Safety & Privacy Features http://www.microsoft.com/windows/internet-explorer/beta/features/browse-privately.aspx

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