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Global News Trends (1) Pertemuan 05 - 06

Global News Trends (1) Pertemuan 05 - 06. Matakuliah : O0394 – Teknik Reportase dan News Caster Tahun : 2010 . Learning Objectives.

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Global News Trends (1) Pertemuan 05 - 06

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  1. Global News Trends (1) Pertemuan 05 - 06 Matakuliah : O0394 – Teknik Reportase dan News Caster Tahun : 2010

  2. Learning Objectives This section will discuss the global trends in broadcasting and online media. How the improved technology affect the face of the media, how the technology affect the business media, and how the society react on the new face of media 3

  3. Technology and the WWW (1/6) Jim Foust PhD on ‘The Internet and the World Wide Web’: In almost a decade, the internet has evolved from a technical curiosity to a major influence on nearly every aspects of life in most countries in developed countries. The internet has become a social force, influencing how, when and why people communicate… 4

  4. Technology and the WWW (2/6) The internet has been an integral part in people’s life. It significantly changes the face of our community, the way people do business, and the way people inform others. Even the media is now making money through the internet. With almost off-limits world we now can share or change information with ethics-based freedom. 5

  5. Technology and the WWW (3/6) The increase use of the internet in communication has forced the term mass medium to become ‘one that brought together technology, culture, and mass communication.’ The internet with its applied technology brings people from different places in the world to interact and communicate in an online media. 6

  6. Technology and the WWW (4/6) As Morris and Ogan (1996) puts it: Internet is a ‘multifaceted medium’ that combines a number of discrete functions: email, usenet/ chat environments, and world wide web. Internet allows people to communicate through varied online communication types. 7

  7. Technology and the WWW (5/6) With the internet, we are now aware of the concept “virtual community” (Rheingold, 1993). A term suggests that communities no longer need to be geographically based. People all over the globe can become “virtual” neighbors through the space-bridging technology of the internet. 8

  8. Technology and the WWW (6/6) • Internet and the WWW have also brought the establishment of rules and regulations on many issues. • In Indonesia, the rule on how to properly and ethically use the internet as mass communication is reflected through the Information and Electronic Transaction Regulations ( Undang-Undang Informasi dan Transaksi Elektronik). 9

  9. Internet and the Future of Interactive Media (1/9) A whole new generation of media that is based on computer technologies is called the “new media”. It relates broadly to the technology, the relationship between the “technological drivers”, the social psychology of media use, and the economics of the media industries (W Russel Neuman, 1991). 10

  10. Internet and the Future of Interactive Media (2/9) Neuman uses the metaphor “Tug-of-War” : The new media have technical capabilities that pull in one direction, but social psychological and economic forces pull back in the other direction. 11

  11. Internet and the Future of Interactive Media (3/9) • Though major internet sites with original content can cost millions of dollars to develop and maintain; however, a basic site can be created inexpensively. • The situation which would result on the huge range of internet sites providing information and diversion that cannot be found in the “old media”. 12

  12. Internet and the Future of Interactive Media (4/9) Furthermore, the new media is connected with one another. According to Neuman, the integrated media networks have several key capabilities: • The new media will become increasingly less expensive; • They will once again alter the meaning of geographic distance; 13

  13. Internet and the Future of Interactive Media (5/9) • They provide the possibility of increasing the speed of communication; • They allow for a huge increase in the volume of communication; • They allow for more channels of information flow; 14

  14. Internet and the Future of Interactive Media (6/9) • They provide opportunities for interactive communication; • They provide more control for individual users; • They allow forms of communication that were previously separate to overlap and interconnect. 15

  15. Internet and the Future of Interactive Media (7/9) Since 2004 there have been three major developments on the way the media ‘interact’ better with their customers or community: • The more varied services offered by online newspapers. For example: The Guardian’s dating service and music download system or The Sun’s partnership with Napster; 16

  16. Internet and the Future of Interactive Media (8/9) • The converged newsrooms where internet will eventually ally with newspapers, national and local television, and radio stations in providing branded content through multiple media; • The opportunity to combine (online) newspaper with mobile technology as Frode Ugland of Telenor said that “the possibility of distributing news is even better on mobile phones… 17

  17. Internet and the Future of Interactive Media (9/9) Furthermore, the partnership among internet, mobile phones and newspaper industry have brought significant advantages: • Of course, the partnership would be the attraction to the young readers; • The immediate return (profits) that mobile content will obtain when the readers are obliged to subscribe for their news services. 18

  18. Blogs as Online ‘Journalism’ (1/5) Blog is a form of new media. But how far blogs will change the face of traditional journalism? Anssi Vanjoki, Executive Vice President and General Manager of Multimedia, Nokia, at the 11th World Editors Forum: “Blogging will evolve to become mainstream. It will change the way people store and share information and news with others, whether it be at the personal or professional level.” 19

  19. Blogs as Online ‘Journalism’ (2/5) How can we define blogs from mass journalism? Alex Halavais, an Assistant Professor at Sunny Buffalo University, and Jill Walker, an Associate Professor at the University of Bergen stated: • Blogs can relate and interpret current events to a particular culture; 20

  20. Blogs as Online ‘Journalism’ (3/5) • Blogs can convert news into action and discussion in a way that mass journalism is having trouble with; • Blogs have so diverse and new subjectivities; • Blogs can be in a form of literary criticism, research publication, literature or personal expression. 21

  21. Blogs as Online ‘Journalism’ (4/5) Ethics and the blogosphere. Is it necessary? The Code of Ethic (as a modified version of Society of Professional Journalists Code of Ethics) suggests that “integrity is the cornerstone of credibility,” and encourages bloggers, “to adopt the code of principles and standards of practice to ensure not only ethical publishing but to convey their readers that they can be trusted.” 22

  22. Blogs as Online ‘Journalism’ (5/5) Are blogs changing the face of traditional journalism or could that be complementary with the mainstream media? An approach to bloggers by Adam Penenberg: “The truth about blogs and bloggers is that they are parasitic to the mainstream media they love to hate. Without newspapers, websites, TV and radio to provide them with material rip apart, many blogs would simply not exist.” 23

  23. An Ever Changing Society? (1/6) Douglas (1987) stated that: Technologies do not simply appear on the scene,… People must use new technologies, and in capitalist societies this use usually must be profitable. Media technologies, therefore, are embedded in ongoing social process, and as a result, their development and application are neither fixed nor fully predictable. 24

  24. An Ever Changing Society? (2/6) As an important factor in changing the face of society, the technology’s hugely use is supported with certain aspects: • The capacities of new machines; • The priorities of owners and investors; • The cultural practices and traditions that the new technologies confront; 25

  25. An Ever Changing Society? (3/6) • The uses of potentially competing machines; • and the specific ways people actually talk about and use the new technologies. 26

  26. An Ever Changing Society? (4/6) With the use of technology as part of mass communication media, there are new things happen both in business media and in the face of our society: • With certain requirement to have the access to new media, the new media may now even inadvertently expand the gulf between the technological “haves” and “have nots.”; 27

  27. An Ever Changing Society? (5/6) • The new media can offer a significantly different way of accessing, manipulating, using information, or even replicating existing informational inequalities; • In the economic forces, the new media can be the supplement to the old media or may likely change the media habits that will further create new markets; 28

  28. A An Ever Changing Society? (6/6) 4. In political culture insight, there is a growing focus on multiculturalism (in both beliefs and a set of practices/ values) that direct the attention to the rapid increase in media produced by and directed to defined (segmented) groups such as race, gender, age, sexual orientation, and lifestyle; and finally, 5. To produce new patterns of social communication. 29

  29. Closing With the final discussion on Global News Trends, it is expected that the students understand the face of the media now and its impact to the society. It is also expected that the students are able to increase their knowledge on the influence of technology to media development through reading all related material. 30

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