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Cairo, Dubai and Istanbul are top cities

Cairo, Dubai and Istanbul are top cities. Which are your top 3 favorite Middle East destinations that you would love to go?. Number of samples: 17. As expected, Egypt , Turkey, and UAE are top favorite destinations (Dubai, Cairo) The data size is relatively small infer any city not popular.

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Cairo, Dubai and Istanbul are top cities

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  1. Cairo, Dubai and Istanbul are top cities Which are your top 3 favorite Middle East destinations that you would love to go? Number of samples: 17 • As expected, Egypt, Turkey, and UAEare top favorite destinations (Dubai, Cairo) • The data size is relatively small infer any city not popular

  2. High number of booking through Travel Agency suggests local knowledge preference How do you book for your trip? Number of samples: 17 • Aggregrators are top choices due to convenient and lack of alternatives • High booking number through travel agency suggests preference for a more reliable/relevant source with local knowledge

  3. High interest in the ME region shows a potential for growth Have you ever thought of travelling to Middle East? Number of samples: 17 • High interest of the Middle East • Large number of people thinking of going shows a potential large demand for travel to the region

  4. Sharing are important for trip planning How do you share your trip plan with friends? Number of samples: 17 • Phone and Facebook are primary sources to share trips information • More personal preference when sharing using phone, probably within group

  5. Safety is top concern, then a reliable and relevant source is key factor What are the top 3 concerns that prevent/trouble you from going to Middle East? Number of samples: 17 • Safety is the top concern arisen from: • Lack of information • Misconception • When safety is guaranteed, customers are usually seeking reliable source then relevant local knowledge

  6. Local knowledge is most interested from users What do you like to improve the most for your travel experience to Middle East? Number of samples: 17 • Local knowledge is the top wishlist from customers • Potential feature with tailored package and group discount

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