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Richard Danielli, eSubnet. Higher sales volumes through high network availability INTIX 2010. About Theatre tickets Box office, call centre, online ticket sales Daily traffic, first day rush sales Challenges Online complaints Slow database Connections dropping. Ticket King.

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Richard danielli esubnet

Richard Danielli, eSubnet

Higher sales volumes through high network availability

INTIX 2010


Ticket king

  • About

    • Theatre tickets

    • Box office, call centre, online ticket sales

    • Daily traffic, first day rush sales

  • Challenges

    • Online complaints

    • Slow database

    • Connections dropping

Ticket King

eSubnet client

Case study for higher volume ticket sales


Ticket king1

Ticket King

eSubnet Services


High availability networks

  • Availability of services

  • Users get what they want, when they want

  • Minimal impact by device down

  • Know your audience

  • More sales

High availability networks


Measuring high availability

A year has 483,840 minutes

Measuring High Availability


Achieving high availability

  • Technologies and equipment

  • Security

  • Implementation

  • Processes

Achieving High Availability


Internet

Internet


Internet connectivity

Internet + connectivity


Adding a router

Adding a router


Adding a firewall lan

Adding a firewall &LAN


Adding web and db servers

Adding WEB and DB servers


Adding user machines

Adding user machines


Typical network

Typical network


What you need for higher availability

What you need for higher availability


Identify where failure can happen

Identify where failure can happen


Router fails

Router fails


Any piece fails

Any piece fails


Add redundancy n 1

Add redundancy (N+1)


More web servers

More WEB servers


Add db servers

Add db servers


Add firewalls

Add firewalls


Add dmz for security

Add DMZ (for security)


Add a pair of load balancers

Add a pair of load balancers


Add a pair of edge routers

Add a pair of edge routers


Add connectivity access isps in pairs

Add connectivity access: ISPs in pairs


High availability network

High availability network


Equipment

  • Avoid single points of failure

  • N+1 redundancy

  • Stay away from consumer grade

  • Multiple ISPs are difficult and costly

Equipment


Technology

Technology

Fault detection

Automatic failover

Server: RAID, diverse power

LAN: HSRP, STP, port-channels

WAN: Dynamic routing


Technology1

Technology

  • Server

    • RAID

      • RAID 0 – Striping (no safety)

      • RAID 1 – Mirroring

      • RAID 5 – Striping with parity

      • RAID 10 – Mirror with striping

    • Diverse Power

      • Separate UPS / Phases


Technology2

Technology

  • LAN:

    • HSRP

      • 3 IP addresses

      • 2 points of management

      • 1 Gateway

    • Spanning Tree

      • Root Bridge Selection

      • Convergence time

    • Port-channels

      • No wasted links

      • No convergence time


Technology3

Technology

  • WAN:

    • Dynamic routing

      • Link State

      • Hop Count


Security

Security

  • Clients entrust you

  • Security is a process

  • Network edge

  • In-house

  • BCP/DR


Security1

Security

  • Security is a process

    • Not just quarterly testing

    • Everyone participates

  • Network edge

    • Firewalls Layers 3 & 7

    • Filters

    • Bogon Routes


Security2

Security

  • In-house

    • Anti-Virus

    • Back ups

  • BCP/DR

    • Remote location

    • Mimic Installation

    • What if scenarios


Processes

  • Meetings

  • Maintenance windows

  • Documentation

  • Reviews

  • Testing

Processes


Processes1

Processes

  • Meetings

    • Project updates

    • Summarize Environment

  • Maintenance windows

    • Scheduled

    • Minimize changes

    • Patching


Processes2

Processes

  • Documentation

    • Part of the routine

    • Easily accessed

    • Stored someplace else

  • Reviews

    • Log files

    • Traffic Stats

  • Testing

    • Pre and post testing


Outsiders

Outsiders

  • Service Providers

    • Ask for references

    • Service Level Agreements

  • Consultants

    • Project based

    • Limited Engagement

    • Knowledge transfer mandatory


The hierarchy of network needs

The Hierarchy of Network Needs


Ticketking

  • Assess & measure

  • Identify critical items, low-hanging fruit

  • Develop move-forward plan

  • Maximize availability

TicketKing

Our Process


Ticketking results

  • Stabilized the db

  • Doubled bandwidth

  • Add load balancing & more bandwidth

  • Improved WAN speeds

  • Improved LAN/WAN redundancy

TicketKing results

Action Items


Ticketking1

TicketKing

Results


Higher volume sales

  • Process improves awareness

  • Awareness improves stability

  • Stability improves availability

  • Availability leads to higher volume sales

Higher volume sales


Raising sales volume

Raising sales volume

The Path to Success


Process

  • Standards Based

  • Best Practices

  • Documented testing

“If you can't describe what you are doing as a process,

you don't know what you're doing.” W. Edwards Deming

Process


Awareness

Awareness

  • Know your customers – Inside & out

  • Know your environment

  • Know your traffic patterns

“If you can’t measure it, you can’t manage it”

Peter Druker


Stability

Stability

  • Build in redundancies

  • Maintenance Windows

  • Consider a data centre

  • Security is required inside and out

Just because you can, doesn’t mean you should.


Availability

Availability

  • By being there you make the sale

  • Availability builds confidence and trust

Quality begins on the inside...

and then works its way out.

Bob Moawad (Author)


Questions for you to ask

Questions for you to ask

  • Data Centre, inside or out

  • IT Staff, inside, outside or mixed

  • How many 9s can you afford to have

  • How many 9s can you not afford to have

  • What happens if…


Richard danielli esubnet1

Richard Danielli, eSubnet

Higher sales volumes through high network availability

http://www.esubnet.com/INTIX2010.html


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