1 / 32

Australia s Emerging Telematics Industry - Integrating Globally in a Digital World 13th World Electronics Forum Israel

korene
Download Presentation

Australia s Emerging Telematics Industry - Integrating Globally in a Digital World 13th World Electronics Forum Israel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. Australia’s Emerging Telematics Industry - Integrating Globally in a Digital World 13th World Electronics Forum Israel Angus M Robinson Chief Executive, AEEMA November 2007

    2. Today’s Agenda The Digital Revolution – CES 2007 perspective Australia’s Electronics Industry Action Agenda Integrating globally Australia’s Emerging Telematics Industry Industry Consolidation

    3. The Networked Consumer CES, Las Vegas, January 2007 “What defined the 2007 International CES is that it is all about the ‘new convergence’: the convergence of content, services and products” Gary Shapiro, the President and Chief Executive of the Consumer Electronics Association ‘It’s the networked consumer’ John Chambers, CEO, CISCO Systems

    4. More From John Chambers, CISCO CES, Las Vegas, January 2007 ‘The networked consumer” heralded the evolution of a new operating paradigm – ‘the human network’ with ‘people subscribing to people’. “Once video is married to voice, data and mobility, the way we work, live and communicate will change”. “Such an environment would provide new revenue streams for content providers and device manufacturers to innovate and add value on top of the network”.

    5. Connected Delivered Services, “Networked Consumer” it is a hybrid world and the onus is on the networks to glue all the appliances and applications togetherit is a hybrid world and the onus is on the networks to glue all the appliances and applications together

    7. Australian electronics industry development Electronics Industry Action Agenda is focusing on a unified industry a shared vision commercialisation of R&D industry clustering an export focus Branding under ‘Branding Australia’

    9. Electronics Industry Action Agenda - key realisations Electronics & other ICTs are pervasive, enabling, transforming – ‘horizontal’ These technologies enable a whole suite of vertical industry sectors such as defence, automotive, mining, telecommunications etc Several of these sectors offered substantial opportunities for domestic industry development as well as serving new overseas markets, particularly in the Greater China Region and the USA

    10. Australia - ‘Greater China’ Engagement Focus

    11. Australia’s electronics industry game plan?

    12. AEEMA International linkages ‘Greater China/North Asia Region’ MOU with TEEMA, strategic framework agreement with III (Taiwan) MOU with HKEIA and Hong Kong Auto Parts Industry Association MOU with CECC, China MOU with KOTEF, Korea, joint projects with KOBTA MOU with CIAJ, Japan MOU with ATiS, Singapore MOU with FTI, Thailand Active member of the World Electronics Forum, and the Global Telematics Forum (Australia, Korea, US and Sweden) Active member of Asian Electronics Forum and Asia Telecom & Information Exchange (ATIE).

    13. AEEMA participated in the inaugural conference of the Global Telematics Forum, 30 October 3007 Founding partners – Australia, Korea, Sweden and the USA Members to be invited – China, Taiwan Forum will promote the sound development of the global industry through mutual cooperation, understanding and benefit of the Forum’s members

    14. Automotive Telematics – the Six Cs Computing Communications Consumer Electronics Car Content Channel

    15. Automotive Electronics Suppliers in Taiwan

    16. From Traditional Car to Smart Car and ITS System

    20. ‘Telematics Ecosystem’ Australia’s automotive manufacturers General Motors (Holden) Toyota Ford Mitsubishi Holden and Toyota have global design centres Well developed ‘after market’ industry

    21. ‘Telematics Ecosystem’ Major ‘electronics’ automotive component manufacturers based in Australia Air International Futuris Automotive Autoliv Australia Australian Arrow Bosch Denso International PBR International Redarc Electronics Schefenacker Siemens VDO Automotive Startronics Tyco Electronics

    22. ‘Telematics Ecosystem’ Communications Providers in Australia Four 3G operators – Telstra, Optus, Vodafone, Hutchinson Various Wireless operators – iBurst, Unwired etc Emerging WIMAX operators Emerging mobile digital TV operators

    23. ‘Telematics Ecosystem/Cluster’ Other Providers in Australia National Telematics Cluster – over 150 electronics/ICT companies Vibrant digital content and new media industries ‘Home Grown’ Integrators e.g. Intelematics www.intelematics.com New opportunities for Location Service providers ITS Australia, toll way operators and government road managers are working closely together in major capital cities

    24. Services provided by Telematics Telematics combines Computing and Communication technologies and conveys business and consumer services over networks

    25. Services provided by Car Infotainment Vehicle Infotainment provides Connectivity to Multimedia and Network All the Consumer Electronics devices are transformed to “Digital” and connected as “Digital Home”, so is the Vehicle

    26. Iconic “Demonstrator”

    27. ‘ATS Signature’ Project ‘Turn by turn’ directions to a required destination Real-time monitoring of traffic congestion Real-time roadside camera images Nearby car park locations, availability and prices Emergency features e.g. SOS assistance, vehicle alarm monitoring and crash detection Ability to check toll way balance High-value alerts e.g. traffic alerts, car service reminders, fuel pricing and weather alerts Home control systems

    28. ‘ATS Signature’ Project Connected companies through wireless! 20 companies include Holden (GMH), Sensis (Telstra), Intelematics, 3M, Australian Arrow & Clipsal Project completed in just eight (8) weeks! Now installed and operating in a GM vehicle with multi information services Connecting the Home with the Car – a world first!

    29. ‘AT Signature’ Vehicle – mark 2 Brand positioning: “AT Signature – Safe, Smart, Connected” Embedded system and aftermarket models considered Other projects under consideration include fleet performance systems, traffic congestion probes, optimised emergency vehicle telematics

    30. Automotive telematics - What are the opportunities for doing business with Australia? Australia is an innovative economy Partnerships are easier than in most other countries Design/systems integration Underlying R&D – develop new solutions for offshore transport & auto manufacturers & their suppliers International development test-bed (similar to Sweden) Product Realisation Centre potential Australian Govt is now funding Global Opportunities projects!

    31. Australian ICT industry competitive advantage “ Innovative engineering skills which can integrate and adapt technologies sourced locally/globally with field knowledge to QUICKLY meet niche market opportunities initially locally and then overseas” Angus M Robinson

    32. The Big Australian – Industrialising Australia! The proposed Consolidation will create Australia’s largest grouping of high technology companies (+1,000 companies) Providing higher level of support to AEEMA’s industry development model New ICT Australia ® division National Telematics Cluster will be part of a large national industry group with state-based bases Allowing enhanced access to allied auto industry groupings Strengthening of international presence based on AEEMA’s established relationships

    33. FURTHER INFORMATION AEEMA Ltd and ICT Australia® www.aeema.asn.au And useful links http://www.fapm.com.au http://directory.fapm.com.au http://www.its-australia.com.au http://www.aaaa.com.au arobinson@aeema.asn.au + 61 2 6204 1301

More Related