1 / 31

“Forecasting” What it’s really all about…

“Forecasting” What it’s really all about…. By Laurie Lofgren Vice President Planning & Forecasting Warnaco Intimate Apparel. Warnaco – Strong Brands. Sportswear. Intimate Apparel. Swimwear. Warnaco – Diverse Customers. Department Stores. Specialty Retailers. Chain Stores. Mass

koen
Download Presentation

“Forecasting” What it’s really all about…

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Forecasting”What it’s really all about… By Laurie Lofgren Vice President Planning & Forecasting Warnaco Intimate Apparel

  2. Warnaco – Strong Brands Sportswear IntimateApparel Swimwear

  3. Warnaco – Diverse Customers Department Stores Specialty Retailers Chain Stores Mass Merchants International Membership Clubs Europe Canada Mexico Asia

  4. Main Focus Tools Process & Disciplines S&OP Collaboration Continuous Improvement

  5. Tools Build the foundation System is the enabler Information = Visibility

  6. S&OP Inventory Planning Demand Planning Retail Planning Point of Sale Analysis Core Systems ”Opportunity for Warnaco”

  7. Improve Sell Through Implement VMI Optimize Assortments Reduce Markdowns Maximize Productivity System “POS Analysis” Why Invest? • Increase Visibility • Increase Sales • Increase ROI

  8. POS Analysis #1 Maximize Productivity • “Independent Store Account” Imbalance by door grade

  9. POS Analysis #2 Optimize Assortments • “Key Department Store – Retailer #1 vs. Retailer #2” differing results by account

  10. POS Analysis #3 Reduce Markdowns • “Dept vs. Chain Store” Fashion Color sell thru

  11. Statistical Forecast based on Best Fit DS FM System “Demand Planning”Why invest? Pyramid based on Consumer Spending • Reduce Inventory • Improve Service • Increase Collaboration Collect “ALL” Relevant Information Provides Flexibility Easy To Use

  12. DSFM View #1 Account Collaboration Historical Bookings Seasonality Curve Account Forecast Retail Inventory System & Adjusted Forecast

  13. DSFM View #2 Statistical Based Forecast POS Based System Forecast POS History

  14. DSFM View #3 Collect all relevant information MTD Shipments & Orders Current Open Bulk Orders Historical Cancellations Historical Shipments Historical Door Distribution

  15. DSFM View #4 Utilize Forecast Accuracy Historical Forecast Forecast Accuracy

  16. DSFM View #5 Account Collaboration Customer Forecast – Unit Receipt Plan ? ? ?

  17. “Dynamic” Inventory Planning DS RP System “Inventory Planning”Why invest? Daily Forecast Updates • Reduce Inventory • Improve Service • Collaboration • (Capacity Planning) Automatic PO Generation Exception Reporting

  18. Reporting Systems Provide Visibility

  19. Emphasize Reporting

  20. A successful implementation…. • Clear Business Plan • Detailed Project Plan • Allocate the Resources • Prioritize & Execute • Training & Training • Continuous Refinement DSFM DSRP Sales Planning DS Stores S&OP

  21. Process& Disciplines Achieve results S&OP a must

  22. S&OPWhat does it mean at Warnaco? Formalized & Structured Process Occurs on a Monthly basis Synchronize “all” Plans Cross functional ownership

  23. S&OP ProcessDemand Planning Must Do’s “Utilize” Forecast Accuracy Collaboration with key accounts Reconcile demand & production Synchronize “all” plans Monthly Demand Meetings

  24. S&OP Process Collaboration &Communication Synchronize & Reconcile Replenishment OTB Demand Plan Financial Production Capacity Inventory Joint Ownership & Smart Decision Making General Mgmt Sales Marketing Operations Involvement at all levels

  25. S&OP Disciplines Warnaco USIA Standard Operating procedures Cut to Order - New & Fashion Opp’s Confirm – New Doors & Model Builds Critical Principles One Number Forecast All Demand is Forecasted Supply = Demand

  26. S&OPWhy is Warnaco doing this? Ensure Ongoing Improvements Establish “Best Practices” Informed Decision Making Increase teamwork

  27. Success Stories for Warnaco USIA in 2006! Improved Service Increased Inventory Turn Reduced SLOB’s Increased Sales

  28. What’s Next for Demand Planning at Warnaco? System Roll Out Europe Expand Account Collaboration Advanced utilization POS Roll out Best Practices Evolve S&OP

  29. Main Focus Tools Process & Disciplines Collaboration Continuous Improvement

  30. Q & A

More Related