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Marketing Workshop 2011 Mock Kick Off

Marketing Workshop 2011 Mock Kick Off. By Renee Becker. Introduction. Renee Becker Founder and President of GOFIRST 9 Years of FIRST Experience Scientific and Technical Communications Major Marketing Minor Awards Worked On: 2 Winning Woodie Flowers- 1675

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Marketing Workshop 2011 Mock Kick Off

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  1. Marketing Workshop2011 Mock Kick Off By Renee Becker

  2. Introduction • Renee Becker • Founder and President of GOFIRST • 9 Years of FIRST Experience • Scientific and Technical Communications Major • Marketing Minor • Awards Worked On: • 2 Winning Woodie Flowers- 1675 • 2 Winning Chairmans Awards- 1675, 2500 • 1 Engineering Inspiration- 2500 • 1 Rookie All-Star- 3630 • 1 Deans List - 1675

  3. What is Marketing? • Everything you do to place your product in the hands of your target audience or • Everything you do for your robotics team to be noticed by potential sponsors, mentors, and judges.

  4. Simple Marketing Questions Developing a Marketing Strategy: • Who is your audience? • Knowledge Base? • Age? • Position? • How does the audience benefit from your team? • More Engineers? • New Inventions? • Educating Students? • Why is your team unique?

  5. Business Plan Elements • Executive Summary • FIRST Overview • Team History • Team Structure • Mission Statement • Goals • Competition • Component Design Teams • Measures of Success • Competition Analysis • Financial Plan • Operational Plan • Growth Plan

  6. What Is Your Team’s: Brand? Helps Create Team Identity

  7. What Is Your Team’s: Brand? Forms a Community/Family

  8. What is Your Team Structure Team Structure- Simple

  9. What is Your Team Structure Team Structure- Complex

  10. What Is Your Team’s: Mission Statement? “Briefly explains the thrust of your team. It could be two words, two sentences, a brief paragraph or a single image. It should be as direct and focused as possible, and it should leave the reader with a clear picture of what your team is all about.” -Team 537 Business Plan Outline

  11. Mission Statement • “- To compete in the FIRST robotics program as a well-rounded, competent team that can serve as an example and inspiration • - Professional development of skills in engineering, machining, computer aided drafting (Inventor), business management, computer programming, advertising and promotion, computer animation, logic, and time management • -Spread the Message of FIRST” (FRC 16 2010 Business Plan, pg 3)

  12. What Is Your Team’s: Long and Short Term Goal? Ex. Long Term: Have a strong presence in the community Run a FLL Regional each year Consistently raise $40,000 Ex. Short Term: Submit Chairman’s Raise $10,000 for 2011 regionals Create a business plan

  13. Yearly Team Goals • Year 1 – Develop your team brand, team handbook, find 3 major sponsors, form a parent group • Year 2- Work on community outreach, sustainability (monetary & recruitment), business plan • Year 3- Maintaining the team, apprentice/feeder program, maintain mentor/sponsor relations

  14. Competition Analysis • Do Your Research! • Find out who’s won in your state and what they’ve done • Ask strong teams how they’re structured • Find out what the strong MN teams do • Bring new ideas into your team • Take what will work for you and leave the rest • Events should be FUN • Make sure you don’t focus so much on winning you forget what FIRST is actually about

  15. Financial Plan • How will your team be sustainable? • Students and Mentors • Financially • Find multiple sponsors who give $2-3,000 a year • Create fundraising opportunities for the students • Create a document that details the teams financial needs • Plan for future years • Contingency Plans! • What if plan for bad situations (ex. loss of sponsor)

  16. What can you work on now? • Team Manual • Business Plan • Chairmans Outline • Woodie Flowers

  17. Jump Start: Audience Analysis • Look over the Community Outreach Brainstorming document • Created to help teams think of outreach events

  18. Group Discussion + Q&A • Does anyone have Marketing, Team Structure, Awards, etc Questions? • How does your team get involved with your community? • What types of Partnerships do you have?

  19. Contact Information • Renee Becker • Becke719@umn.edu • @ladylogistics on Twitter THANK YOU FOR YOUR TIME!

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