Best practices for responsible retailing
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Best Practices for Responsible Retailing. Adam Chafetz Health Communications, Inc. Kathie Durbin Montgomery County Maryland Department of Liquor Control Jamie Briesch Isle of Capri Casinos, Inc. Best Practices Retailing. Montgomery County, MD Department of Liquor Control

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Best practices for responsible retailing

Best Practices for Responsible Retailing

Adam Chafetz

Health Communications, Inc.

Kathie Durbin

Montgomery County Maryland Department of Liquor Control

Jamie Briesch

Isle of Capri Casinos, Inc.


Best practices retailing

Best Practices Retailing

Montgomery County, MD

Department of Liquor Control

Licensure, Regulation and Education


Montgomery county md

Montgomery County, MD

  • 1,000,000,000

  • metro dc area

  • control jurisdiction

  • liquor board

  • 23 county run stores plus 2

  • 1,000 licensed facilities

  • 1,000 one day licenses

  • wine festivals

  • town center events


Best practices rrf

Best Practices- RRF

  • Responsible Retailing

    Forum

    Reports

    • Off Premise

    • On Premise


Best practices off premise

Best Practices- Off Premise

  • Off Premise

    • create and maintain written sales policy

    • train staff, provide tools

    • identify resources and POS

    • monitor staff

    • employ security

    • keep records

    • don’t market to youth

    • community attachment


Best practices on premise

Best Practices- On Premise

  • On Premise – layered

  • BEST PRACTICE???

  • Not just about checking a ID

    • Prevalent practices

      • owner/manager supervisory policies

      • training

    • Noteworthy practices

      • community relations

      • when training should occur

      • “86” list

      • Innovative DD programs

      • Patron

        Discussion Topics


Best practices regulators

Best Practices- Regulators

What we see

What we do

……smart regulation

  • Concierge Governing- RHI

  • Point of contact

  • Build relationships

  • Identify Trends


Best practices regulator

Best Practices- Regulator

Identify Trends- alcohol, politics, prevention

  • Educate- don’t assume

    • police

    • applicants

    • community

  • Comprehensive alcohol compliance checks- 400

    • team approach

    • training

    • violations


Best practices know your audience

Best Practices-Know your audience

  • One day events

  • The new ‘On Premise’

    • art gallery

    • hair salon

    • cooking school

    • multi use

  • Social Media changes everything


Best practice know your audience

Best Practice-Know your audience


Know your audience facebook

Know your audience- Facebook


Know your audience tweets

Know your audience-Tweets

Bar [email protected]

It’s #Vodka Day! No seriously it’s an entire day dedicated to Vodka. Stop in and have a Martini!

BlackFinn [email protected]

Texans vs Jets at 8:30! Grab your friends and enjoy the game with $22 Stella beer towers, $15 Bud Buckets & a Wing or Slider Platter!

Caddies on [email protected]

Join us for Bar Pong week 4 tonight at Caddies in the upstairs bar- NFL football, beer pong plus awesome beer


Know your audience living social

Know your audience-Living Social


Know your audience morphing

Know your audience- Morphing


Best practices

Best Practices

  • Plan

  • Assess

  • Plan

  • Assess

    Organic is nice…

    comprehensive is better


Thank you

Thank you!

Kathie Durbin

Division Chief

Licensure, Regulation & Education

Montgomery County, MD DLC

[email protected]

240-777-1917

http://rrforum.org

http://www.rhiweb.org/


Best practices1

Best Practices

By Adam Chafetz

CEO Health Communications, Inc.


Best practices overview

Best Practices Overview

Understand your goal.

Ensure action orientation.

Cover “need to know” laws.

Understand and “train” to your audience.

Ensure repeatability.


Understand your goal

Understand Your Goal

  • What are you trying to accomplish?

  • How do you avoid “scope creep”?

  • How do the goals mesh with the incentives of the regulators, program adopters, stakeholders, and retailers?


Ensure action orientation

Ensure Action Orientation

  • Does the program deliver information?

  • Does it educate?

  • Does it train?


Best practices for responsible retailing

TIPS

  • Information: Facts, Strategies & Laws

  • Skills Training: Guest Behaviors & Server Responses

  • Practice:

    • Builds skills and confidence

    • Learner begins to own concepts and skills.


Cover laws

Cover Laws

  • “Need to know” basis should guide content.

  • Focus on audience.


Do servers need to know

Do Servers “Need to Know”?

  • Signage rules

  • Hours of operation

  • Licensing procedures

  • Past precedents

  • Drunk driving laws, fines, etc.

  • FAS information

  • ABC structure and chains of command.


Need to know laws for servers

“Need to Know” Laws for Servers

  • Underage drinking laws

  • Intoxication laws

  • Habitual drunkard laws


Know your audience

Know Your Audience

  • Responsible retailing

  • Responsible serving/selling

  • Responsible consumption

  • Responsible regulating

  • Responsible enforcement.


Responsible retailing

Responsible Retailing

  • Food Safety

  • Theft

  • Employee safety

  • Infrastructure

  • Laws, Regulations, etc.

  • Signage

  • Employee hiring and training

  • Compliance

  • Licensing.


Best practices for responsible retailing

Thank you to our sponsors!


Responsible serving

Responsible Serving

  • Guest safety – knowing whom and how to serve and having confidence to act

  • Guest satisfaction – building rapport and encouraging repeat business

  • Adherence to laws and policies – operating within the law.


Best practices training programs

Best Practices – Training Programs

  • Online and classroom delivery

  • Feedback opportunities

  • Market-specific focus

  • Quality control

  • Customer Service.


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