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Average Audience Composition of Anheuser-Busch Ad Placements By Medium 4 th Q uarter 2010

Average Audience Composition of Anheuser-Busch Ad Placements By Medium 4 th Q uarter 2010. Sources: TV: The Nielsen Company Radio: Arbitron – from 1 st quarter 2010 Magazines: MRI TwelvePlus Study Internet: comScore/MediaMetrix Newspapers: Scarborough Survey

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Average Audience Composition of Anheuser-Busch Ad Placements By Medium 4 th Q uarter 2010

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  1. Average Audience Composition of Anheuser-BuschAd Placements By Medium4thQuarter 2010 Sources: TV: The Nielsen Company Radio: Arbitron – from 1st quarter 2010 Magazines: MRI TwelvePlus Study Internet: comScore/MediaMetrix Newspapers: Scarborough Survey Product Placements: PlaceViews, The Nielsen Company Persons 2+ Population Base for all media except Radio, Magazines (available only with 12+ Population Base) and Newspapers (available only with 18+ Population Base). Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.

  2. Audience Composition of Anheuser-Busch Network TV Ad Placements4thQuarter 2010 Source: The Nielsen Company, Persons 2+ Population Base. Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.

  3. Audience Composition of Anheuser-BuschRadio Ad Placements1stQuarter 2010 Source: Arbitron, Persons 12+ Population Base. Anheuser-Busch places beer advertising in magazines, on television, and on radio programs where at least 70% of the audience is expected to be adults of legal purchase age.

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