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INTRO This is the opening sequence for the advertisement

INTRO This is the opening sequence for the advertisement. CAST N/A LOCATION N/A MOOD N/A. PROPS N/A TIME OF SHOOT N/A LIGHTING N/A. ACTION “Life of a uPad user” text scrawled across the screen. [Intro music]. 0-5 SECS. 2. TRANSITION 1

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INTRO This is the opening sequence for the advertisement

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  1. INTRO This is the opening sequence for the advertisement CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING N/A ACTION “Life of a uPad user” text scrawled across the screen. [Intro music] 0-5 SECS

  2. 2. TRANSITION 1 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Change between high resolution wallpapers” with a light sweep [1st act in background score] 5-6 SECS

  3. FEATURE 1 This is the section displaying the 1st feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Change wallpaper [music in the background] 6-19 SECS

  4. 4. TRANSITION 2 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Use the latest suite of software from all the development platforms” with a light sweep [background score playing] 5-6 SECS

  5. 5. FEATURE 2 This is the section displaying the 2nd feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Microsoft OneNote [music in the background] 6-19 SECS

  6. 6. TRANSITION 3 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Play the latest high definition games” with a light sweep [background score playing] 41-42 SECS

  7. 7. FEATURE 3 This is the section displaying the 3rd feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Jetpack Joyride game [music in the background] 20-65 SECS

  8. 8. TRANSITION 4 This is the transition screen describing the feature to be displayed CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING CC Light sweep across the text ACTION: “Need to go somewhere? Maps can show and even tell you how and when you can get there.” with a light sweep [background score playing] 66-67 SECS

  9. 9. FEATURE 4 This is the section displaying the 4th feature CAST Zi’s hands LOCATION Home MOOD N/A PROPS uPad, Black cloth, Table, Tripod TIME OF SHOOT Afternoon LIGHTING N/A ACTION: Demo of Maps [music in the background] 20-40 SECS

  10. OUTRO This is the ending sequence for the advertisement CAST N/A LOCATION N/A MOOD N/A PROPS N/A TIME OF SHOOT N/A LIGHTING N/A ACTION “The new Upad” text typing effect across the screen. “Because it’s all about” fades in afterwards in its entirety. “U” then appears with a light sweep across it. [Outro music] 0-5 SECS

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