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MIXTURA DEL MERCADO - PowerPoint PPT Presentation


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MIXTURA DEL MERCADO. 4 P. LAS 4 P. Se refiere a las variables de decisión basados en las necesidades de los consumidores Producto: (tangible ó intangible) es todo aquello que se ofrece en un mercado, para su adquisición, uso y/o consumo y puede satisfacer una necesidad.

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MIXTURA DEL MERCADO

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