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Introduction to Clinical Social Franchising

Introduction to Clinical Social Franchising. Private Sector Healthcare Initiative ( PSHi ). Introduction and History. Social Franchising: Common Situation. NGO or Hospital. Private Clinic. Private Clinic. Private Clinic.

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Introduction to Clinical Social Franchising

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  1. Introduction to Clinical Social Franchising Private Sector Healthcare Initiative (PSHi)

  2. Introduction and History

  3. Social Franchising: Common Situation NGO or Hospital Private Clinic Private Clinic Private Clinic Many private clinics but limited range of services, uncertain quality Problem:

  4. Social Franchising: Components Franchisor Branding Training Standards Commodities Membership fee Private Clinic Private Clinic Private Clinic Franchisee Clinic Franchisee Clinic Franchisee Clinic Access/Scale Cost-effectiveness Quality Equity Goals:

  5. Franchises around the world

  6. PSHi’s Role in Franchising

  7. Funding

  8. Compendium • Origin: modeled on DKT’s Social Marketing compendia – 4 annual updates to date • Intent: designed to give the casually interested party an informative document outlining the social franchising landscape • Includes both broad information general franchising scope and then specific information about each franchise • Target audience: donors, implementers, donors, and donors • Timing: surveys go out in Jan/Feb, data collected in March, compiled and written in April, published late April/early June • 2013 changes/additions • Incorporating our pilot for health impact reporting • Formatting adjustments – one page per franchise, more infographics

  9. Metrics Working Group • History: Begun in 2010 (?), Watamu meeting in Nov 2011, Toronto meeting planned for April 2013 • Partners: members come from PSI, MSI, Pop Council, JHMI, UCSF, WHP, DKT, Gates, Rockefeller, USAID, IPPF, (R4D), [IHME] • Products: • Metrics to match the 5 “pillars” of social franchising: equity, cost-effectiveness, health market expansion, health impact, quality • Completed metrics: equity, health impact (still being piloted) • Timing: monthly meetings with periodic in-person meetings, often around conferences • Process: design, pilot, analyze, vote, promote • Toronto plan: Quality and Health Market Expansion • Advocacyand engagement: • How do we actually get everyone to start using our metrics? • How do we impart to organizations the importance of using standardized metrics? Why is it important to know the poverty status of your clientele? • What technical assistance will smaller franchises need and how can we facilitate that?

  10. Demand Side Financing Working Group • History: Franchising taken by UCSF, DSF by R4D. Left fallow for some time, revived in Dec 2012. • Partners: MSI, PSI, Pop Council, Options, UCSF, [others?] • Products: Still writing scope of work, but preliminary conversations on similar indicators as SF MWG – equity, health impact, cost-effectiveness, health market expansion, quality • Meetings: once every 4-6 weeks, more once scope of work and targets are defined • Process: Similar to SF MWG – design (or adapt), pilot, analyze, vote, promote

  11. Case Studies Stakeholders from the SF4Health community are increasingly undertaking qualitative case studies to encourage comparison and cross-pollination among programs worldwide. The GHG and partner organizations have published a series of case studies on social franchises around the world. The case study template is now available for public use. DKT’s Andalan Indonesia, October 2012 World Health Partners, February 2012 Tinh Chi Em (Sisterhood), February 2012 Child Family Wellness, January 2012 Top Réseau Madagascar, September 2011 BlueStarVietNam, July 2011 RedPlanSalud Peru | Spanish, June 2011 Smiling Sun Bangladesh, April 2011 TunzaKenya, January 2011 Sun Quality Health Myanmar, September 2010 Suraj Pakistan, July 2010 BlueStarPilipinas, April 2011 AmuaNetwork Kenya, January 2010 BlueStar Ethiopia, January 2010 BlueStar Ghana, September 2009 CareShop Ghana, World Resources Institute, April 2008 Green Star Pakistan, Population Council, October 2005 Green Star Pakistan, September 2001

  12. The First Global Conference on Social Franchising • 165 participants • Representatives of franchise organizations and managers, government, donor organizations, researchers • Implementer-focussed • Unique components: quality awards, new service contest, trainings, field visits

  13. Conferences • Conferences planned for early 2014 and late 2015(?) • Seed funding from CHMI (Gates) but need to fundraise to cover full costs • Planning for 2014 is a priority!

  14. Growing the Community of Practice

  15. Social Franchising Officer Goals • Engage community of practice members • Document current practices and programs • Create useful tools and resources • Disseminate available tools and resources

  16. Questions and Discussion

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