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Be a Game Changer: Carrying the Election 2012 Momentum Forward. GOTV Results & Action Planning Workshop. #AAUW2013 @ AAUWpolicy. Roadmap: Where We’re Going. GOTV celebration! GOTV national recap Virginia: a GOTV example Virginia: a GOTV debrief GOTV momentum: creating an action plan

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Be a game changer carrying the election 2012 momentum forward

Be a Game Changer: Carrying the Election 2012 Momentum Forward

GOTV Results & Action Planning Workshop

#AAUW2013 @AAUWpolicy


Roadmap where we re going
Roadmap: ForwardWhere We’re Going

  • GOTV celebration!

  • GOTV national recap

  • Virginia: a GOTV example

  • Virginia: a GOTV debrief

  • GOTV momentum: creating an action plan

  • Practice!


Impact Grant States Forward

IMV activities reported

No Reported IMV Activity


Our National Numbers Forward

44 states reported activities

137colleges & universities participated

91 coalition partners joined us

427 media hits in 40 states

283voter registration events in 19 states

143candidate forums in 33states

27issue forums in11 states

94debate watch parties in 27 states

89phoning & canvassing events in 11states

54,763 voter guides mailed

36,411 ballot initiative postcards mailed

13,726voters registered in 22states


Women the 2012 election
Women & the 2012 Election Forward

Women:

53% of electorate

18-29 yr. olds:

19% of national turnout

20 female senators

78 female representatives

New Hampshire:

First all-female Congressional delegation, governor, speaker

Hawaii, Massachusetts, & Wisconsin:

Elected their first female senators



Virginia the 2012 election1
Virginia & the 2012 Election Forward

  • Best practices

  • Colleges and universities

  • Community colleges

  • Voter registration

  • Targeting millennials


Virginia the 2012 election2
Virginia & the 2012 Election Forward

  • Lessons learned

  • Personal stories

  • More involvement

  • Timing of activities



What is strategy
What is Strategy? Forward

Strategy is turning the resources you have into the power you need, to win the change you want


5 strategic questions
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?



POWER Forward

It’s a relationship with others


What s our theory of change
What’s Our Theory of Change? Forward

  • What change do we want?

  • Who has the resources to create that change?

  • What do they want?

  • What do we have that they want?


What resources do we have? Forward

How can we use it to change

the balance of power?



Power over

1954 Forward

Power Over

Not using resources to shift the relationship of power


Power with

1955 Forward

Power With

Using resources to shift the relationship of power

Leadership Team



What s our theory of change1
What’s Our Theory of Change? Forward

  • What change do we want?

  • Who has the resources to create that change?

  • What do they want?

  • What do we have that they want?


5 strategic questions1
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an action plan resources
Create an Action Plan: ForwardResources


5 strategic questions2
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an action plan measurable goal
Create an Action Plan: ForwardMeasurable Goal


5 strategic questions3
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an action plan timeline
Create an Action Plan: ForwardTimeline

Start with dates you know and work from there.

December 15

March 1

April 18

January 9

April 8

May 27


5 strategic questions4
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?





Issue Forum Forward


Lobby Day Forward




Rallies Forward





Tabling Forward



Call-in days Forward




5 strategic questions5
5 Strategic Questions Forward

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?



Create an action plan resources1
Create an Action Plan: ForwardResources

  • StateTrack

  • State Salsa

  • Tactics how-tos

  • Conference calls

  • National staff

  • Organizer pilot program


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