Be a game changer carrying the election 2012 momentum forward
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Be a Game Changer: Carrying the Election 2012 Momentum Forward. GOTV Results & Action Planning Workshop. #AAUW2013 @ AAUWpolicy. Roadmap: Where We’re Going. GOTV celebration! GOTV national recap Virginia: a GOTV example Virginia: a GOTV debrief GOTV momentum: creating an action plan

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Be a Game Changer: Carrying the Election 2012 Momentum Forward

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Be a Game Changer: Carrying the Election 2012 Momentum Forward

GOTV Results & Action Planning Workshop

#AAUW2013 @AAUWpolicy


Roadmap: Where We’re Going

  • GOTV celebration!

  • GOTV national recap

  • Virginia: a GOTV example

  • Virginia: a GOTV debrief

  • GOTV momentum: creating an action plan

  • Practice!


Impact Grant States

IMV activities reported

No Reported IMV Activity


Our National Numbers

44states reported activities

137colleges & universities participated

91coalition partners joined us

427media hits in 40 states

283voter registration events in 19 states

143candidate forums in 33states

27issue forums in11 states

94debate watch parties in 27 states

89phoning & canvassing events in 11states

54,763voter guides mailed

36,411ballot initiative postcards mailed

13,726voters registered in 22states


Women & the 2012 Election

Women:

53% of electorate

18-29 yr. olds:

19% of national turnout

20 female senators

78 female representatives

New Hampshire:

First all-female Congressional delegation, governor, speaker

Hawaii, Massachusetts, & Wisconsin:

Elected their first female senators


Virginia & the 2012 Election


Virginia & the 2012 Election

  • Best practices

  • Colleges and universities

  • Community colleges

  • Voter registration

  • Targeting millennials


Virginia & the 2012 Election

  • Lessons learned

  • Personal stories

  • More involvement

  • Timing of activities


Strategy & Planning


What is Strategy?

Strategy is turning the resources you have into the power you need, to win the change you want


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Theory of Change


POWER

It’s a relationship with others


What’s Our Theory of Change?

  • What change do we want?

  • Who has the resources to create that change?

  • What do they want?

  • What do we have that they want?


What resources do we have?

How can we use it to change

the balance of power?


Case Study: Montgomery Bus Boycott


1954

Power Over

Not using resources to shift the relationship of power


1955

Power With

Using resources to shift the relationship of power

Leadership Team


Theory of Change


What’s Our Theory of Change?

  • What change do we want?

  • Who has the resources to create that change?

  • What do they want?

  • What do we have that they want?


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an Action Plan: Resources


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an Action Plan: Measurable Goal


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an Action Plan: Timeline

Start with dates you know and work from there.

December 15

March 1

April 18

January 9

April 8

May 27


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Create an Action Plan: Tactics


Town Hall Meeting


Tele-Town Hall Meeting


Issue Forum


Lobby Day


In-District Meeting


Deliveries to Elected Officials


Rallies


Cocktails & Convos


Petitions and pledges


LTEs and op-eds


Tabling


House meetings


Call-in days


Resolutions and proclamations


Tweet chats and Twitter storms


5 Strategic Questions

What’s your…

  • Theory of Change?

  • Resources?

  • Measurable goal?

  • Timeline?

  • Tactics?


Action Plan Exercise


Create an Action Plan: Resources

  • StateTrack

  • State Salsa

  • Tactics how-tos

  • Conference calls

  • National staff

  • Organizer pilot program


  • Login