1 / 7

2. Globalization of Retailing

2. Globalization of Retailing. Agenda. Globalization of retail industry BRIC countries. Why do retailers (businesses) expand internationally?. Motivation for International Expansion. Increase Sales International markets more attractive than domestic markets

kerem
Download Presentation

2. Globalization of Retailing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 2. Globalization of Retailing

  2. Agenda • Globalization of retail industry • BRIC countries

  3. Why do retailers (businesses) expand internationally?

  4. Motivation for International Expansion Increase Sales International markets more attractive than domestic markets Saturated home market and low growth potential Intensive competition at home Expansion at home blocked by politics/legislation Economic downturn at home Reduce Costs Scale economies Economies of scope Diversify Risk – Reduce uncertainty

  5. Why Have Retailers Been Slower to Expand Internationally than manufacurers? $40B vs 400B 100’s vs 15 countries

  6. Top 20 Retailers in the World Information source: GMID, Euromonitor

  7. Why are European retailers more global than U.S. retailers?

More Related