1 / 12

Retailing

Retailing. Chapter 15. Retailing. Definition Facts Employs 25 million people (11.6% of US employment) $4 trillion annually (40% of GDP) Types of Utility Time Place Possession Form. Retailing Classifications. Form of Ownership Independent Retailer Corporate Chain Franchises.

bluma
Download Presentation

Retailing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Retailing Chapter 15

  2. Retailing • Definition • Facts • Employs 25 million people (11.6% of US employment) • $4 trillion annually (40% of GDP) • Types of Utility • Time • Place • Possession • Form

  3. Retailing Classifications • Form of Ownership • Independent Retailer • Corporate Chain • Franchises

  4. Level of Service Self-service New checkout lanes Limited Service Wal-mart Full-service Nordstrom Merchandise Line Depth of Line Limited-line stores Single-line stores Breadth of Line General merchandise stores Scrambled Merchandising Hypermarket Intertype competition Retailing Classifications

  5. Other Retail Classifications • Department stores • Buyers • Specialty stores • Supermarkets • Drugstores • Convenience stores • Discount stores • Supercenters • Category killers Source: http://digitaltrends.com

  6. Nonstore Retailing • Automatic vending • Direct retailing • Direct marketing • Telemarketing • Direct Mail • Catalogs and mail order • Electronic retailing • Online retailing • Television Home Shopping Source: http://alloveralbany.com

  7. Retail Positioning Matrix Product Breadth Broad Narrow Low High Value Added

  8. Retailing Mix • Pricing • Markdown • Everyday Low Pricing • Everyday Fair Pricing • Shrinkage • Off-price Retailing • Warehouse club • Outlet store • Single-price

  9. Retailing Mix • Store Location • Central business district • Regional shopping centers • Community shopping center • Strip location • Power center Source: http://www.forbes.com

  10. Retailing Mix • Atmospherics • Employee type and density • Merchandise type and density • Fixture type and density • Sound • Odors • Visuals Source: http://www.shop-eat-surf.com

  11. Nature of Retailing • The Wheel of Retailing • Retail Life Cycle

  12. The Future of Retailing • Multichannel Retailing • Smart Cards • M-commerce • Changing preferences • Precision shopping • Cobranding Source: http://techhook.com

More Related