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Marketing Your Ministry. Our Mutual Goals. To glorify God by: Answering his call on our ministries Vision and mission Quality Effectiveness Honoring the commitment and contributions of our stakeholders. Part I. The context. From the master….

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Presentation Transcript

Our mutual goals
Our Mutual Goals

To glorify God by:

  • Answering his call on our ministries

    • Vision and mission

    • Quality

    • Effectiveness

  • Honoring the commitment and contributions of our stakeholders


Part i

Part I

The context


From the master
From the master…

Business only does two things: innovation and marketing

Peter Drucker, Management, 1977


But we re not a business
But we’re not a business!

  • Our goal is not to turn ministers into business people!

  • Our goal is not to turn ministries into businesses!

  • So, relax!


The plan
The Plan

  • Identify the things that both businesses and ministries do.

  • Learn how the best businesses do those things.

  • Adapt that knowledge to the special needs of ministries and plan how to use it.

  • Do you buy that?


Defining terms
Defining terms

  • Customers

  • Markets

  • Innovation

  • Marketing






Know this
Know this…

  • All businesses have two things to sell:

    • Their products

    • The company


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