Internet marketing strategies for ministry for full notes http www stirgroup com ministry
Download
1 / 44

Marketing - PowerPoint PPT Presentation


  • 423 Views
  • Updated On :

Internet Marketing Strategies for Ministry For full notes: http://www.stirgroup.com/ministry - Discovery - Strategy - Implementation - Analysis & Revision Introduction and Overview - Reputation of your ministry - Visibility of your ministry - Draw relevant traffic into your ministry

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Marketing' - ostinmannual


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Internet marketing strategies for ministry for full notes http www stirgroup com ministry l.jpg
Internet MarketingStrategies for MinistryFor full notes:http://www.stirgroup.com/ministry


Introduction and overview l.jpg

- Discovery

- Strategy

- Implementation

- Analysis & Revision

Introduction and Overview


Why use internet marketing l.jpg

- Reputation of your ministry

- Visibility of your ministry

- Draw relevant traffic into your ministry

- Take advantage of an economical way to get your message into the hands of people who are seeking it

Why use internet marketing?


Discovery what can be gained l.jpg

Integration of ministry goals with internet marketing - ask the question:

- What would be different in our ministry if we had relevant, interested site visitors coming to our site and interacting with our site content?

Discovery: What can be gained?


Discovery sample goals l.jpg

- Save staff time (drive traffic to FAQs, events, calendars, pdf downloads)

- Save money (fewer people doing the job that the website can do)

- Reduce frustration

- Generate leads

- Harvest email: grow a ministry asset

- Solidify branding

- Entertain site visitors

- Keep site visitors on your site longer (why?)

Discovery: Sample Goals


Discovery sample goals6 l.jpg

- Convey a message pdf downloads)

- Persuade a site visitor

- Receive information

- Building a community

- Build relationships - with whom? donors, alumni, shoppers, parents, children

- Reduce specific over-stocked inventory

- Drive traffic to an offline store, event, etc.

Discovery: Sample Goals


Discovery one ministry l.jpg

Christian Camp and Conference Association pdf downloads)

- Increase awareness of camping

- Increase awareness of their specific camps

in specific regions

- Discover donors

- Build donor relationships

- Increase camp registrations

- Recruit staff

- Build a community

- promote safety of campers at your camps

Discovery: One Ministry


Strategy organic marketing l.jpg

What is it? pdf downloads)

Earning the right to rank high in search engine

results for keywords that are important to

your organization.

Why?

To drive relevant traffic to your website at no cost per visitor.

Strategy: Organic Marketing



Strategy organic marketing10 l.jpg

  • Considerations: pdf downloads)

  • - Long-term strategy

  • - Keyword Research is essential

  • - Content based strategy

    • Do you have a writer?

    • Can your content be re-purposed

    • Can you write about keywords that match your goals/ target audience on your corporate website?

    • - Page-by-page optimization

Strategy: Organic Marketing


Strategy pay per click marketing ppc l.jpg

What is it? pdf downloads)

Paying per click to appear in search engine results for keywords that are relevant to your ministry and site goals.

Each person who clicks on your ppc ad will cost you (per click) when they land on your website.

Why?

To drive relevant traffic to your website - specifically to landing pages that will convert your relevant traffic into a visitor that acts upon one of your site goals.

Strategy: Pay-Per-Click Marketing (PPC)


Strategy pay per click marketing ppc12 l.jpg

Considerations: pdf downloads)

- Immediate Results

- Can be a specific strategy to drive traffic to one particular goal

- Keyword research for PPC can be very different from the keyword research for Organic Marketing

- Landing-page based strategy

Trigger words

Conversion pathways

- Goal is to get the most relevant visitor at the lowest cost per click

Strategy: Pay-Per-Click Marketing (PPC)


Strategy social media marketing smm l.jpg

What is it? pdf downloads)

Creating visibility and connection for your ministry through social media sites such as Flickr, Digg, YouTube, Facebook, MySpace

Why?

To show up where people are looking.

To have opportunity to speak to masses of people in an authentic way (they can speak back).

To increase ranking in non-text-based search results:

blog searches, video searches, news searches, image searches

Strategy: Social Media Marketing (SMM)


Strategy social media marketing smm14 l.jpg

Considerations: pdf downloads)

- Community building necessarily demands a community.

- Viral component - positive / negative

- Visibility

- Interaction

Strategy: Social Media Marketing (SMM)


Strategy email marketing l.jpg

What? pdf downloads)

Sending out relevant, personal and anticipated messages to lists and list segments of your database.

Why?

Email marketing continues to be the least expensive, most effective means of communicating with those who are interested in all aspects of your ministry.

Strategy: Email Marketing


Strategy email marketing16 l.jpg

Considerations: pdf downloads)

- Building an asset

- Permission to Email

- Harvesting email data

- Database: list and segmentation

- Content template

- Editorial schedule

Strategy: Email Marketing


Strategy press releases l.jpg

What? pdf downloads)

Writing and distributing relevant news about your ministry.

Why?

Press releases provide inbound links to your website, visibility in Google News search results and increase the visibility of your brand / organization / ministry.

Press releases tell the world that your ministry is active, growing, relevant, exciting, etc.

Strategy: Press Releases


Strategy press releases18 l.jpg

Considerations: pdf downloads)

- Press Release Strategy

- Content Strategy

- Creating news for your ministry

- Directing news to your specific target audience groups

- Distribution method

Strategy: Press Releases


Strategy marketing for conversion l.jpg

What? pdf downloads)

This is the strategy where you provide a motivation in order to encourage interactivity, email harvesting, membership, recurring site visitation, etc.

Why?

If you are paying for site visitors (either through the hard work of organic marketing or paying per click), it is in your best interest to interact with the site visitor and encourage them to become more committed to your ministry.

Strategy: Marketing for Conversion


Strategy marketing for conversion20 l.jpg

Considerations: pdf downloads)

- Contest

- Providing valuable information in exchange for harvesting email data

- Provide valuable savings for a product or service

- Your target audience

Strategy: Marketing for Conversion


Strategy marketing microsite l.jpg

What? pdf downloads)

A separate website that is created in order to carry topic-specific keyword-rich content.

Why?

To rank high in search engine results for a specific keyword / topic in order to drive traffic through to your primary website.

Strategy: Marketing Microsite


Strategy marketing microsite22 l.jpg

Considerations: pdf downloads)

- Domain name

- Keyword rich content

- Pathways to primary website for conversion to specific goals

- Valuable content that is searched for by your target audience.

Example:

Community Portal

www.chilliwacklife.com

Strategy: Marketing Microsite


Implementation l.jpg

How do I implement my Internet Marketing strategy? pdf downloads)

1. TIME: create a timeline for implementation

2. MONEY: how much do you have to spend

3. PEOPLE: decide in-house our outsource the work

4. GO: do it

Here's some high level Tips and How-To's for implementing your marketing strategies...

Implementation



How to organic marketing25 l.jpg

Off-Site Optimization pdf downloads)

• build recicprocal links - get quality links from related sites

• Help your content travel

• make pdf's & submit them to other sites

• give away articles that contain links back to your site

• reply to other blogs or discussion forums - put your website link in your signature

How to: Organic Marketing


How to pay per click ppc l.jpg

• start with a Google PPC campaign pdf downloads)

• can also use Yahoo and MSN's PPC:

• (-) less traffic

• (+) cheaper cost per click

• (+) fewer competitors

How to: Pay-Per-Click (PPC)


How to pay per click ppc27 l.jpg

1. Create a PPC Account - create an account in Google to start at adwords.google.com

2. Use Google Keyword Tool - use Google's keyword tool for keyword ideas

3. Write Ads - write ads that contain keywords in the title

4. Geotarget - geotarget your ads to your target market

5. Create Landing Pages - create landing pages on your website

6. Google Stats - add google stats to your website

How to: Pay-Per-Click (PPC)


How to social media marketing smm l.jpg

Blog & RSS start at adwords.google.com

• add a blog to your site

• tag your blog posts

• make a RSS feed for your blog (Really Simple Syndication)

How to: Social Media Marketing (SMM)


How to social media marketing smm29 l.jpg

Social Bookmarking start at adwords.google.com

• social bookmark yourself

• make it easy to social bookmark your site - add buttons such as "add to technorati"

How to: Social Media Marketing (SMM)


How to social media marketing smm30 l.jpg
How to: Social Media Marketing (SMM) start at adwords.google.com


How to social media marketing smm31 l.jpg

Video uploading start at adwords.google.com

• upload your video(s) to youtube and all social media video sites

• tag your videos with your keywords

How to: Social Media Marketing (SMM)


How to email marketing l.jpg

• Rent or develop an in-house email list start at adwords.google.com

• Setup email harvesting tools / database

• Design the Email Creative

• Write the Email Copy

• Split Test to small portions of your list

• Send the best performing email creative

How to: Email Marketing


How to microsites mini websites l.jpg

• develop a small website based on one theme or strategy start at adwords.google.com

• implement organic marketing strategies

• write original content

• optimize the content/keywords to match the theme

• use ppc to drive traffic

• use the site to drive traffic to your main website

How to: Microsites / Mini Websites


How to microsites mini websites34 l.jpg
How to: Microsites / Mini Websites start at adwords.google.com


Analysis revision l.jpg

• always analyze - look at your website stats monthly start at adwords.google.com

• always make revisions - change your site and strategy based on stats

• try Google stats (free) if you don't already have a good web stats solution

• commercial stats providers: omniture, webtrends, clicktracks

Analysis & Revision


Analysis revision organic marketing l.jpg

• track where you rank in search engines for your targeted phrases

• track how many other sites link to your site (free: marketleap.com)

Analysis & Revision - Organic Marketing



Analysis revision ppc l.jpg

• don't just track how many clicks you've received targeted phrases

• analyze every keyword

• analyze and revise ad copy

• analyze and revise landing pages

• analyze and revise conversion goals / conversion pathways

Analysis & Revision: PPC


Analysis revision ppc39 l.jpg
Analysis & Revision: PPC targeted phrases


Analysis revision smm l.jpg

Measuring your social media marketing results targeted phrases

• number of friends in social networks

• number of members in your SN groups

• number of comments in your SN group

• traffic from SN sites to your main website

• number of video uploads / views

• number of postings in SN sites & blogs

Analysis & Revision: SMM


Analysis revision smm41 l.jpg
Analysis & Revision: SMM targeted phrases


Analysis revision email marketing l.jpg

• Split Test to small portions of your list targeted phrases

• Try different creative & from & subject lines

• track open rates, click rates, click-to-open percentage, conversion rates

Analysis & Revision: Email Marketing


Analysis revision microsites l.jpg

• How much traffic from microsite to main website targeted phrases

• Quality of conversions to main website

• Conversions from microsite to main website goals

• Organic ranking of microsite

Analysis & Revision: Microsites


Internet marketing strategies for ministry for full notes http www stirgroup com ministry44 l.jpg
Internet Marketing targeted phrasesStrategies for MinistryFor full notes:http://www.stirgroup.com/ministry

Internet Ministry Team Job Description

Website Development / Goals Workbook

Internet Marketing E-Book

Viral Social Media Marketing

E-mail info: [email protected]

[email protected]


ad