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Welcome. Lihle Dlamini Manager: PR and Communications 20 August 2010. Tourism Month Launch. Established in September 1979 in Spain by the United Nations World Tourism Organisation (UNWTO)

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  1. Welcome Lihle Dlamini Manager: PR and Communications 20 August 2010

  2. Tourism Month Launch • Established in September 1979 in Spain by the United Nations World Tourism Organisation (UNWTO) • The objective was to encourage people to travel within their destinations, to raise tourism awareness and to grow domestic travel. • At a national level, cabinet took a decision to declare September a tourism month.

  3. Tourism Month Launch • Each year National Department of Tourism chooses a province where the national celebration will take place. This amongst the 6 least visited provinces i.e. excluding Gauteng, KwaZulu-Natal and Western Cape. • World Tourism Day is commemorated on 27 September each year through appropriate events on themes selected by the General Assembly, on the recommendation of WTO's Executive Council. • Other than the launch there are many other related activities taking place in the province during the tourism month.

  4. TKZN Objectives • To enhance our relationship with the media in order to obtain positive profiling of our destinations and further endorse the Zulu Kingdom brand • To promote the diverse tourism experiences the Zulu Kingdom has to offer, thus encouraging travelling, increased length of stay and increase in spending

  5. TKZN Objectives • To highlight the importance of Biodiversity and its link to tourism • To profile the eight sub destinations within KwaZulu Natal • To raise awareness and profile tourism events and attractions during tourism month

  6. Theme, Date and Venue ‘Tourism and Biodiversity’ National: 2 September 2010 Province: Limpopo KwaZulu-Natal: 3th September 2010 Underberg Show Grounds

  7. September Events Calendar • Tourism Month Launch: Sisonke • Reed Dance: Zululand • Sunday Tribune Garden and Leisure show: PMB • Service Excellence Awards: ICC • Celebrate Durban: Durban • King Shaka Day Celebration: KwaDukuza • Drakensberg Boys Choir: Drakensberg • Mpati Mountain Race: Dundee

  8. Service Excellence Encourage and reward service excellence which improves products, and in turn tourists’ experience thereby; • Increasing tourism arrivals and repeat visits • Promoting sustainable tourism development • Promoting job creation

  9. Service Excellence • Launch date: 4 June 2010 • Closing date for entries: July 31, 2010. • Service Excellence awards ceremony: September 17, 2010 at ICC • Increase in number of entrants compared to last year, 2009, 48 - 2010, 65 • More applicants went online • New entrants

  10. Siyabonga!

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